AI Creative Specialist (Video)

About the Role

The

AI Creative Specialist

is responsible for the end-to-end creation of AI-generated video content, including advertisements, educational content, social media content, and product videos. This role combines

creative direction, AI tool expertise, prompt engineering, and video production

to transform concepts into fully produced videos using advanced generative AI tools. The specialist manages the

entire AI video production pipeline

, from idea development and scripting to generation, editing, publishing, and performance analysis. The role also requires continuous experimentation with emerging AI tools, formats, and workflows to ensure the company remains at the forefront of AI-powered content creation.

Key Responsibilities

1. End-to-End AI Video Production Translate client or internal briefs into complete, publish-ready AI-generated videos Produce AI-generated video ads, Social media videos, AI storytelling videos, Educational AI content, Product demonstration videos, Explainer videos, AI avatar-based videos, AI-generated UGC-style content. Maintain high visual and creative standards across all outputs Editing and assembling video assets into final deliverables Delivering videos optimized for marketing, advertising, and social media platforms  2. YouTube Channel Management Own all aspects of the company's AI-focused educational YouTube channel(s) Handle content strategy, scripting, video generation, editing, publishing, and analytics reporting Identify growth opportunities to improve views, watch time, and subscriber growth Experiment with content formats, AI styles, and narrative structures to maximise performance

3. AI Tool Research & Experimentation Stay ahead of new AI tools, model updates, and platform changes (video, image, voice, avatar, music) Run weekly structured experiments with emerging tools — test, document, and share findings with the team

4. AI Workflow Design & Prompt Engineering Design and maintain custom prompt sets and AI workflows that accelerate content production processes Build context-engineered custom chat setups in ChatGPT, Claude, and Google AI Studio Identify bottlenecks in existing production flows and propose automation solutions Document workflows so they can be shared and replicated across the team

5. Cross-Team Collaboration & AI Enablement Collaborate with the Social Media and PPC teams to create high-performing ad creatives and social content for clients Work alongside editors and graphic designers to integrate AI tools into their workflows Train and support team members when they encounter challenges with AI tools or workflows

6. Analytics & Performance Reporting Track performance of published content across YouTube and social platforms Report on key metrics and use data to inform future content decisions Contribute to goal-setting around channel growth and content performance benchmarks

Tools & Technologies

Video Generation Freepik (Kling, Veo3, Sora, Grok, , and other video models) Prompt engineering for cinematic, hyper-realistic video generation

Image Generation Nano, Banana, seedream, Zimage, and other leading image generation models Producing high-quality, hyper-realistic images and AI visual assets

Voice & Avatar ElevenLabs v3 — voice cloning, prompting, and production-ready voiceover HeyGen — AI avatar creation and video production Integration of HeyGen + ElevenLabs to produce AI avatar and AI UGC videos

Editing & Design CapCut — video editing, transitions, captions, and final export Canva — graphic design, thumbnails, and supporting visuals Basic proficiency in AI-assisted design tools

AI Planning & Prompt Infrastructure Claude (Anthropic) — content planning, prompt engineering, context design ChatGPT — ideation, scripting, workflow automation Google AI Studio — model testing, custom prompts, API-level experimentation

Required Skills & Competencies

Ability to generate high-quality, hyper-realistic AI images and avatar content Ability to generate cinematic, photorealistic AI video across multiple platforms Strong video editing skills — pacing, structure, captions, and visual polish Scriptwriting and narrative thinking — from brief to engaging story Context engineering — building effective prompt infrastructures, not just one-off prompts Strong aesthetic sensibility and visual design taste Fast learner — ability to pick up new AI tools and model behaviours quickly Highly creative with a strong experimentation mindset Comfortable working independently with minimal direction Ability to originate concepts from scratch when briefs are incomplete Analytical thinking — able to read content performance data and act on it Effective collaborator across creative, paid media, and content teams

Ideal Candidate Profile

This role is best suited to someone who lives and breathes AI tools — not as a hobbyist, but as a practitioner who has already built a body of AI-generated work. You should be the kind of person who sees a new model drop and immediately starts testing it, who has strong opinions about which tools produce the best output for which use case, and who can go from a rough idea to a polished video without waiting for someone to walk them through it.

Prior experience managing a YouTube channel, producing video ads, or working inside a digital marketing or creative agency is an advantage. A background in design, media production, marketing, or a related field is helpful, but demonstrable skill with AI creative tools is the primary requirement.