Search Engine Optimization Manager

Company Description

The Media Ant, founded in 2012, is India’s leading advertising platform specializing in media discovery, planning, and execution of advertising campaigns. With a mission to empower everyone to advertise, The Media Ant provides access to 12 media channels and over 3.5 lakh advertising options. The platform has successfully executed more than 15,000 campaigns and served over 3,500 brands. It simplifies the advertising process for businesses of all sizes.

Role Description This is a full-time on-site role for a Search Engine Optimization (SEO) Manager based in Bengaluru. The SEO Manager will be responsible for performing SEO audits, conducting keyword research, implementing link-building strategies, and enhancing website visibility. The role includes analyzing web analytics data, understanding marketing trends, and optimizing online content to achieve higher search engine rankings and drive traffic to the platform.

Qualifications Proficiency in conducting SEO Audits and implementing actionable changes Strong knowledge in Keyword Research and effective usage for content and strategy development Experience with Link Building techniques to increase website authority and traffic Ability to analyze and interpret Web Analytics for performance and optimization strategies Understanding of general Marketing principles to align SEO efforts with broader marketing goals Familiarity with SEO tools like Google Analytics, Google Search Console, and other industry-standard platforms Excellent problem-solving skills and attention to detail Bachelor’s degree in Marketing, Digital Marketing, or a related field