E - Commerce Performance Marketing Manager

We are looking for an experienced

E-commerce

Performance Marketing Manager

from the Jewelry/Fashion industry to drive online growth and revenue through data-driven performance marketing strategies. The ideal candidate will have strong hands-on experience in managing E-commerce websites, optimizing paid campaigns and aligning website updates with ongoing marketing initiatives to maximize conversions and brand impact.

Job Responsibilities:

* Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other paid channels to drive sales and ROI. * Manage and scale E-commerce website performance, focusing on traffic growth, conversions, AOV, and ROAS. * Handle end-to-end E-commerce website management, including product uploads, collections, pricing, offers, and checkout optimization. * Update and optimize the E-commerce website as per ongoing campaigns, including banners, landing pages, product collections, offers, and promotional messaging to ensure brand and campaign alignment. * Optimize product feeds, catalogs, and shopping ads (Google Shopping, Performance Max, Meta catalog ads). * Analyze campaign and website performance using Google Analytics, GA4, Meta Business Manager, and other tools, and share actionable insights. * Collaborate closely with creative, design, and content teams to develop high-performing ad creatives aligned with jewelry/fashion brand aesthetics. * Implement A/B testing for ads, landing pages, and website elements to improve conversion rates. * Monitor the customer journey and sales funnel, implementing retargeting and remarketing strategies to maximize repeat purchases. * Manage performance marketing budgets efficiently and ensure optimal utilization of ad spend. * Stay updated with the latest E-commerce trends, fashion/jewelry industry insights, and platform updates to maintain competitive advantage.