Assistant Director | Brand & ATL Marketing

Key Responsibilities : Define and lead the overall brand strategy, communication architecture, and media roadmap in alignment with long-term business objectives. Spearhead the planning and execution of integrated, multi-channel marketing initiatives to drive brand equity, market share, and revenue growth. Own and manage relationships with creative, media, digital, and PR agencies — setting direction, evaluating output, and ensuring strategic alignment and ROI. Lead consumer insight generation through research, analytics, and market intelligence to identify growth opportunities and refine target segmentation. Drive end-to-end creative strategy and campaign development, ensuring strong brand consistency and differentiated positioning across touchpoints. Establish robust measurement frameworks; analyze campaign effectiveness, optimize spends, and present performance insights to leadership stakeholders. Develop and implement region/campus-specific strategies while ensuring seamless integration with the overarching brand narrative. Conceptualize and oversee large-scale brand activations and events, ensuring impactful execution and measurable engagement outcomes. Collaborate cross-functionally with sales, product, and leadership teams to ensure marketing initiatives support broader organizational priorities.

Key Competencies : Excellent command over both written and spoken English. Proven experience working on ATL campaigns including TVCs, Print, OOH, and other mass media initiatives. End-to-end involvement in campaign development — from ideation and scripting to execution and release. Hands-on experience managing integrated mass media campaigns across multiple channels. Brand Management Qualitative Research Design thinking Digital first mindset Adept at Social Media marketing

Education

- Graduation & MBA from reputed institutes Experience

- 12+years Industry Industry Preference

- FMCG, Consumer Goods, Tech enabled consumer facing startups.