Brand Manager

Brand Strategy & Planning Develop and execute annual and long-term brand strategies aligned with business objectives. Define brand positioning, messaging, and value propositions. Manage brand architecture, guidelines, and tone of voice.

Marketing & Campaign Management Plan and execute integrated marketing campaigns across ATL, BTL, and digital channels. Work with creative and media agencies on campaign development and execution. Oversee product launches, promotions, and brand initiatives.

Consumer & Market Insights Conduct market research, consumer studies, and competitive analysis. Track brand health metrics such as awareness, consideration, and preference. Translate insights into actionable marketing strategies.

Product & Portfolio Management Work closely with product, sales, and supply chain teams on pricing, packaging, and promotions. Drive innovation, renovation, and portfolio optimization initiatives. Support sales teams with brand-led trade and activation programs.