Head of Marketing

Job Description

Role Holder Title: Marketing Head

Reporting to: Division Head

Location: Ahmedabad, Gujarat

Job Purpose - To lead the therapy marketing portfolio of Gastro by formulating and executing strategic marketing plans, driving product growth, profitability, and market share, while ensuring brand equity, field force alignment, and capability building across the brand management team.

Key Accountabilities/ Responsibilities

1. Marketing Strategy and Brand Growth Management -

• Responsible for brand-wise strategy planning, execution, and achievement of sales, profitability, and market share targets.

• Prepare annual marketing budgets and monitor brand contributions to ensure divisional profitability.

• Design and implement promotional strategies and inputs for Field Force and Trade, aligned to therapy goals.

• Drive new product identification, launch plans, and lifecycle management for long-term brand sustainability.

• Partner with medical, sales, training, and digital teams to enhance brand visibility and engagement.

• Analyze market and competitive trends to develop insights-driven campaigns and course corrections.

• Coordinate with advertising agencies for communication development and ATL/BTL execution.

• Ensure strong coordination with the GDSO (distribution & supply chain) team for product availability during campaigns and launches.

2. Business Intelligence & ROI Optimization -

• Ensure continuous collection and analysis of market intelligence to support strategy refinement.

• Track brand performance via secondary, primary, and prescription trends and take timely corrective actions.

• Monitor ROI of brand investments and ensure marketing cost effectiveness.

• Prepare business cases and promotional costing plans for senior management approval.

3. Innovation & Customer Engagement

• Build Key Opinion Leader (KOL) networks for enhancing brand credibility and market impact.

• Identify opportunities for brand extensions, digital innovation, and customer-focused initiatives.

• Build CRM strategies for focused doctor and trade engagement to drive Rx and loyalty.

4. Team Development and People Management

• Lead, coach, and develop Product Managers and Group Product Managers to enhance productivity and strategic thinking.

• Identify skill gaps and collaborate with L&D for capability-building initiatives.

• Foster a high-performance culture within the team through regular feedback, reviews, and mentoring.

• Monitor team deliverables and ensure alignment with marketing objectives

5.Cross-Functional Coordination

• Liaison with Commercial, Finance, Supply Chain, Medical, Training, and Sales teams for strategy implementation and input deployment.

• Ensure compliance with ethical marketing practices and internal SOPs.

• Collaborate with Legal, Audit, and Regulatory teams as required during product launches and campaigns.

6. Others

• Any other marketing-related tasks assigned by Division Head / Management in the interest of the organization.

Key Interactions-

Internal - Senior Leadership, Finance, Medical, Regulatory, IT, Field Force, DTx.

External - HCPs, Vendors, Advertising Agencies

Job Requirements-

Educational Qualifications

• Graduate in Science/Pharmacy preferably with an MBA (Marketing/Pharmaceutical Management) degree

Experience (Type & Nature)

• 12 –15 years in pharmaceutical marketing

• At least 3–5 years of therapy/brand team leadership experience

Skills & Technical Competencies

• Therapy area knowledge

• Brand lifecycle & new product launch expertise

• Market analysis, forecasting, and budgeting

• Strategic planning and team management

• Digital marketing & CRM understanding

• Data-driven decision making

Behavioral Competencies (Neev)

• Delivering excellence

• Business Orientation

• Team Leadership

• Building People Capability

• Working across boundaries