Google Ads Specialist

Job Overview We’re looking for a

results-driven Google Ads Specialist / Performance Marketer

to join our growing team at Socio Sensei. The ideal candidate should have strong hands-on experience in

Google Ads , with working knowledge of

Meta Ads ,

SEO basics , and

website/landing page fundamentals . You’ll be responsible for driving high-quality leads, improving ROAS, and scaling performance campaigns across platforms. Key Responsibilities

Plan, execute, and optimize

Google Ads campaigns

(Search, Display, Performance Max, YouTube) Manage and optimize

conversion-focused campaigns

for lead generation and sales Monitor performance metrics like CTR, CPA, ROAS, and conversion rates Conduct keyword research, audience targeting, and A/B testing Manage

Meta Ads (Facebook & Instagram)

campaigns as support channels Work closely with the creative team for ad copies, creatives, and landing pages Analyze data and prepare performance reports with insights and recommendations Ensure proper

conversion tracking , GA4, and Google Tag Manager setup Coordinate with web team for

landing page optimization Apply SEO basics

while planning paid strategies (keywords, intent, content relevance) Required Skills & Qualifications

2–5 years of

hands-on experience in Google Ads

(mandatory) Proven experience in

performance marketing / paid media Working knowledge of Meta Ads Manager Basic understanding of SEO concepts

and keyword intent Knowledge of

website structure, landing pages, and CRO Experience with GA4, Google Tag Manager, and conversion tracking Strong analytical and problem-solving skills Ability to manage multiple campaigns and budgets efficiently