Performance Marketing Fresher

We are looking for a Performance Marketing Fresher who is sharp, analytical, and eager to learn how to run high-performing ad campaigns on Meta, Google, and other paid platforms. This role is ideal for someone who enjoys numbers, creativity, and problem-solving, and wants to build a strong foundation in digital advertising.

Responsibilites • Assist in setting up Meta Ads and Google Ads campaigns across multiple industries • Research target audiences, interests, demographics, and competitor ads • Write ad copies, headlines, hooks, and variations for testing • Coordinate with designers and video editors to produce ad creatives • Monitor daily performance metrics: CPC, CTR, CPM, CPL, ROAS • Prepare structured performance reports for clients and internal reviews • Analyse campaigns to identify what worked, what didn’t, and why • Help manage lead forms, landing page flows, and WhatsApp/CRM integrations • Support optimisation tasks such as budgeting, audience refinement, and creative testing • Maintain campaign sheets, naming conventions, and internal trackers • Perform regular A/B tests and document outcomes for learning • Stay updated on platform changes, ad trends, policies, and new features • Follow Profitcast’s internal SOPs for campaign setup, optimisation, reporting, and client communication