Marketing Manager

Tickadum - Access Everything We’re building India’s access-first experiences platform. We curate and package premium global and domestic experiences — sports, concerts, cultural moments — and make them accessible across price points. India’s experience economy is exploding. Access is fragmented, unreliable and often unaffordable. The platform is solving that — by combining technology, partnerships and storytelling. We are not building yet another platform. We are building a category.

Expectations From You: We are currently in launch mode and everything is on the table when it comes to work. You would not only be looking at one task but work across multiple functions and domains. Essentially your involvement will help curate: Brand voice Operating rhythm Vendor ecosystems Customer trust architecture The culture of execution

How You Grow at Tickadum You will operate at 2–3 levels above your current title. You will learn full-stack thinking (strategy + execution + numbers). You will build from zero. You will see the direct business impact of your decisions. You will develop ownership, resilience and sharp decision-making under pressure.

This opportunity is not for someone who wants structure handed to them. This is for someone who wants to look at the potential in front of them and build from there.

The Role You will own marketing. Not just campaigns. Not just social media. The full engine. Strategy, positioning, vendors, infrastructure, GTM planning, budgets, performance tracking — all of it. You will build the marketing function from scratch. At the initial stage, marketing will play the most critical role to ensure all that is being done is delivering output and driving impact.

What You’ll Be Responsible For Defining and establishing brand positioning and communication pillars Building quarterly and monthly marketing roadmaps Planning and managing budgets (brand + performance) Setting up CRM, attribution, reporting systems Managing teams, freelancers and vendor partnerships Leading campaign launches end-to-end Tracking CAC, LTV, conversion, ROAS Working cross-functionally with design, content and video

Who You Are 4–7 years in marketing (startup or D2C preferred) Strong understanding of performance + brand marketing Comfortable building systems from zero Data-first decision maker Clear communicator and strong negotiator High ownership, low ego

What This Role Is Not Not a social media manager role Not a “just strategy” role Not a 9-to-5 execution-only job You will be accountable for outcomes.

What Success Looks Like in 6 Months Clear brand positioning established Marketing engine operational Predictable customer acquisition funnel live Vendor ecosystem stabilised Measurable growth metrics improving month-on-month