Senior SEO Specialist & ORM Lead

Job Title: Senior SEO Specialist & ORM Lead

Department:

Digital Marketing Reporting to:

Chairman Location:

KR Mangalam Group

Job Summary KR Mangalam University is looking for a

Senior SEO Specialist with strong Online Reputation Management (ORM) expertise

who can also

provide strategic leadership to the digital marketing team

. The role requires a mix of

hands-on execution, strategic planning, reputation management, and team mentoring

to strengthen the university’s digital presence and brand credibility.

Key Responsibilities

SEO Strategy & Execution Develop and implement

advanced SEO strategies

(on-page, off-page, technical, local & mobile SEO). Drive

organic traffic growth, keyword rankings, and lead generation

for university programs. Conduct keyword research, competitor analysis, site audits, and performance optimization. Collaborate with content, web, and design teams to ensure SEO best practices are followed.

Online Reputation Management (ORM) Monitor and manage the university’s

online reputation across Google, social media, review platforms, and education portals

. Develop strategies to

improve ratings, reviews, and brand sentiment

. Handle negative feedback professionally and proactively work on reputation recovery. Coordinate with PR, admissions, and student services teams for ORM initiatives.

Leadership & Team Management Provide

strategic leadership to the digital marketing team

(SEO, social media, content, performance marketing). Mentor, guide, and upskill team members; set KPIs and performance benchmarks. Act as a

subject-matter expert

and decision-maker for SEO & ORM initiatives. Ensure alignment between SEO, ORM, paid campaigns, social media, and content marketing.

Analytics, Reporting & Optimization Track performance using tools like

Google Analytics, Google Search Console, SEMrush/Ahrefs

, etc. Prepare

monthly and quarterly performance reports

for management. Use data insights to continuously improve digital strategies and ROI.

Required Skills & Competencies Strong expertise in

SEO (technical, content, backlinks, local SEO) Proven experience in

Online Reputation Management (ORM) Leadership and team-handling skills Analytical mindset with strong reporting and presentation skills Knowledge of digital marketing integration (SEO + PPC + Social + Content) Excellent communication and stakeholder management skills

Qualifications & Experience Bachelor’s degree in Marketing, Communications, IT, or a related field 8–10+ years of experience

in SEO & digital marketing Prior experience in

education/university/edtech sector

will be a plus Experience leading or mentoring a digital marketing team is mandatory