Senior Executive – SEO & Website

Introduction At Stahl, digital discovery begins with the experience we create online. From search rankings to website journeys, every click should inspire trust, curiosity, and conversion. We’re looking for a Senior Executive – SEO & Website, a hands-on marketer who can elevate Stahl’s organic visibility, optimize our website experience, and translate data into actionable insights. You’ll own Stahl’s SEO and website performance end-to-end, from content optimization and technical improvements to consumer insights and UX mapping. This role is both strategic and operational: part analyst, part storyteller, and part builder. If you understand how SEO, content, UX, and analytics work together to drive growth, this role is built for you.

Key Responsibilities SEO Strategy & Execution ● Create and update SEO-driven blogs, aligning with monthly keyword and content goals. ● Optimize website blogs and FAQs for improved readability, engagement, and search ranking. ● Plan and execute SEO revenue projections, forecast traffic growth, and track organic contribution. ● Improve SEO performance across PLPs (Product Listing Pages) and PDPs (Product Detail Pages) through keyword mapping, copy optimization, and metadata updates. ● Monitor and report monthly keyword performance, SERP movements, and organic visibility metrics. ● Ensure all on-page SEO practices are aligned with Core Web Vitals, Google guidelines, and user intent.

Website Management & Optimization ● Update and maintain all product listings, ensuring accurate content, visuals, and metadata for every SKU and new product launch. ● Implement UX and CRO improvements to enhance site navigation, checkout flow, and conversion efficiency. ● Conduct regular website audits to identify issues related to payment gateways, delivery modules, or broken links. ● Map user journeys using GA4, tracking visitor behavior from entry to conversion. ● Use Hotjar heatmaps to identify interaction patterns and areas of friction, recommending data-led improvements.

Website Revamp & Technical SEO ● Build a comprehensive SEO checklist for Stahl’s upcoming website revamp, covering: ○ Site structure and URL optimization. ○ Page speed & Core Web Vitals. ○ Schema markup. ○ Redirect strategy (301s and 404s). ○ Mobile-first indexing. ○ Metadata & on-page elements. ● Partner with web developers and designers to ensure SEO is baked into the new site launch.

Content & Influencer SEO ● Work closely with the content team to identify keyword opportunities and optimize existing content. ● Guide content creation for blogs, landing pages, and product pages. ● Manage influencer collaborations for SEO - link-building campaigns, guest content, and partnerships that improve domain authority.

Consumer Insights & Data Intelligence ● Conduct ongoing consumer and competitor research to identify market opportunities and keyword gaps. ● Track user behavior and preferences across digital touchpoints to inform content and SEO strategies. ● Maintain a database of consumer insights and share actionable learnings with marketing and product teams.

Metrics & Reporting ● Monitor and analyse SEO performance using Google Analytics 4, Google Search Console, SEMrush (or equivalent tools). ● Report regularly on organic traffic, keyword rankings, backlinks, and conversions. ● Provide actionable insights to refine SEO strategies based on data.

Cross-Functional Collaboration ● Partner with content writers, designers, social media managers, and external agencies. ● Ensure alignment of SEO with broader digital marketing, influencer, and content campaigns.

T echnical & Professional Requirements ●

Experience:

2–4 years in SEO, website optimization, or digital marketing (preferably in a D2C or FMCG/FMCD brand). ●

SEO Expertise

: Strong knowledge of on-page SEO, keyword mapping, and user journey optimization. ●

Tools:

Proficiency in Google Analytics 4 (GA4), Google Search Console, Hotjar, and SEO tools like SEMrush, Ahrefs, or Ubersuggest. ●

UX Understanding:

Familiarity with UX best practices, site performance optimization, and conversion tracking. ●

Content Skills:

Ability to write, edit, and optimize content for blogs, FAQs, and web pages. ●

Analytical Mindset:

Comfort with interpreting data, identifying trends, and making improvement recommendations. ●

Cross-functional Collaboration:

Experience working closely with content, design, tech, and product teams.

What We Value ●

Initiative:

You bring ideas, tools, and methods that raise the bar for our content. ●

High Standards:

You match Stahl’s quality expectations across every piece of copy you deliver. ●

Ownership:

You take full responsibility for timelines, deliverables, and results. ●

Collaboration:

You thrive in a fast-paced, team-oriented environment while working independently when needed. ●

Creative Curiosity:

You believe “there’s always a better way” and pursue it relentlessly. ●

Brand Insight:

You understand how to make communication both strategic and human.

What we offer ●

Competitive Compensation:

Competitive salary packages with performance-based bonuses. ●

Work with a Premium Brand:

Be part of a premium, design-forward cookware brand that’s growing rapidly and constantly innovating in product development. ●

Career Growth

: Professional development opportunities through diverse projects, new challenges, and mentorship from experienced leaders. ●

Creative Freedom:

A culture that values fresh ideas, experimentation, and out-of-the-box thinking. ●

Collaborative Environment:

Work with a passionate, talented, and supportive team where collaboration is at the heart of everything we do. ●

Impact-Driven Work:

See your ideas come to life in products, campaigns, and initiatives that reach audiences across India and beyond. ●

Learning Opportunities:

Exposure to different areas of marketing, branding, design, and product storytelling. ●

Positive Culture:

A workplace where people are approachable, accommodating, and committed to excellence. ●

Recognition & Appreciation:

Regular acknowledgement of your contributions, both big and small.

Life at Stahl At Stahl, we’re more than just a cookware brand; we’re a team of makers, thinkers, and doers who believe in the power of great design, quality craftsmanship, and authentic storytelling. Every day here is different. One moment you might be brainstorming a new campaign idea over coffee, and the next you’re collaborating with designers, product developers, and marketers to bring that idea to life. We work fast, we work smart, and we keep creativity at the heart of everything we do. You’ll find a culture that’s open, collaborative, and always striving for better—where great ideas win, no matter where they come from. We celebrate curiosity, initiative, and a willingness to push boundaries. And while we’re serious about our craft, we believe work should be fun, energising, and full of moments that make you proud to be here. If you’re ready to join a young, driven team that’s shaping the future of premium cookware in India and beyond, you’ll feel right at home at Stahl.

How to apply Apply by sharing your Portfolio, CV/Resume at

hr@stahlkitchens.com