Marketing Manager

PlayAll Sports ───────────────────────────────────────── WE'RE HIRING Senior Marketing Manager Delhi-NCR

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Work from Office

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6 Days/Week ₹8.5lpa–₹12 Lpa

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Reports to: Co-Founder

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2 Direct Reports

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https://forms.gle/1RG4qDbSGDoGhn457.

Role Summary PlayAll Sports

is a Sports Technology and Infrastructure company serving

65,000+ customers every month

across 30 sports complexes. Our corporate clients include HCL, KPMG, and American Express. We also provide sports technology and infrastructure solutions to institutions and corporates across India. https://www.playall.in

Are you the kind of marketer who doesn't just run campaigns — you

own outcomes? We're looking for a Senior Marketing Manager who will own our entire demand engine: from Google Ads to ground-level events, from CRM journeys to venue occupancy targets. You'll report directly to the Co-Founder and lead a team of two. This is not a desk job. This is a builder's role.

What you'll own ● Digital & Agency Leadership ▸

Drive ROI from every rupee of ad spend — collaborate with agencies on campaign strategy, creative briefs, and performance reviews ▸

Get weekly digital reports from your Digital Marketing Executive and turn data into sharper decisions ● On-Ground Demand Generation ▸

Design and execute weekly/monthly activations — sports clinics, female-only matches, pickup games, weekend leagues, community tournaments ▸

Fill venues, create buzz, build loyalty — not just online but on the ground ● Partnerships & Events ▸

Build a pipeline of school, corporate, and community partnerships that drive sustained footfall ▸

Co-own the events calendar and make every event a marketing moment ● CRM & Retention ▸

Build smart journeys — first booking to second, renewals, win-backs, referrals ▸

Run targeted WhatsApp, SMS & email campaigns that actually convert ● Customer Success Ownership ▸

Lead your Customer Success Executive to hit SLA targets (first response, resolution time) ▸

Close feedback loops, eliminate recurring issues, and make every customer interaction count ● Occupancy & Revenue Impact ▸

Forecast and deliver venue occupancy targets across all PlayAll centres ▸

Work with Ops on shoulder-hour strategies, dynamic pricing, and promos Must‑Have Qualifications ✓

5+ years in consumer marketing, growth, or brand — with real on-ground execution under your belt. ✓

You've managed people before and know how to get the best out of a team ✓

Digital fluency is second nature — you understand campaigns, funnels, content, and analytics ✓

You've worked with or managed agencies and know how to hold them accountable ✓

CRM isn't just a buzzword for you — you've built journeys, run campaigns, and tracked what moved ✓

Excellent communicator in Hindi & English, written and spoken ✓

Comfortable with field work, weekend events, and the energy of a startup ✓

Hands-on with tools like Canva, Meta Ads Manager, Google Ads, Wati, or similar

Nice to have-You'll stand out If- ✓

You've worked in sports, fitness, or lifestyle categories and understand the passion-driven consumer ✓

You have basic design chops — Canva, Figma, or a sharp eye for creative feedback ✓

You've built or managed no-code landing pages for campaigns ✓

You're active on the field — you play a sport, coach one, or simply live the game ✓

You've run hyperlocal community campaigns or grassroots activations before

Your Team You will directly manage and take weekly reporting from: ▸

Digital Marketing Executive — owns social, content, email & Google Ads ▸

Customer Success Executive — owns inbound support, feedback, and customer experience

Why PlayAll ? WHAT YOU'LL OWN ▸ This is'nt just a job-this is ownership ▸

Direct access to co-founder — your ideas will be heard, actioned, and credited ▸

Your work is visible — every filled venue, every sold-out event, every returning customer ▸

65,000+ monthly customers and 30 centres — you'll move real numbers ▸

We're scaling fast — this role grows as we grow ▸

Work at the intersection of sport, community, and technology ▸

Performance-driven culture — results matter more than hours PENSATIO ₹8,50,000 – ₹12,00,000 per annum

(based on experience) Full-time | Work from Office | 6 Days/Week | Delhi-NCR