Brand Manager

Brand Manager / Sr. Manager – Premium Beverage Category Role We are seeking an experienced and culturally attuned Brand Manager with strong exposure to premium, lifestyle, and aspirational brands. This role owns brand strategy, equity building, and market performance for our premium beverage portfolio. Key Responsibilities - Lead brand strategy, annual planning, and positioning to build long-term brand equity. - Serve as the custodian of brand identity, ensuring consistency in tone, design, packaging, and experiences. - Develop and execute 360° marketing campaigns spanning digital, experiential, cultural collaborations and more. - Drive consumer, category, and cultural understanding to shape innovation and communication. - Partner with R&D, design, creative, media, PR, and experiential agencies to deliver premium brand experiences. - Manage Category growth while optimizing budgets. - Work closely with sales and trade marketing to ensure strong in-market visibility & execution. - Track brand health, share, awareness, and preference metrics and translate learnings into action. Qualifications & Experience - MBA/PGDM in Marketing or related discipline preferred. - 8–12+ years of experience managing brands within FMCG, beverages, alcobev, or lifestyle categories. - Exposure to premium / lifestyle / aspirational brands is a Must. - Strong understanding of consumer behavior, cultural trends, premium pricing, and design-first thinking. - Proven ability to manage agencies and lead integrated brand-building campaigns.