Head of Modern Trade

- Opportunity to work with a Leading D2C Foods Company - Opportunity to drive their entire Offline Sales division

About Our Client

Our Client is a leading D2C Foods Company

Job Description

- Strategy & Planning: Develop annual, quarterly, and monthly sales strategies to drive revenue growth, market share expansion, and profitability across all offline channels. - Distribution Management: Design and optimize the distribution architecture, including appointing, managing, and maintaining strong relationships with super‑stockists and distributors. - Retail Expansion & Penetration (General Trade): Drive expansion into new territories and increase SKU penetration in existing retail outlets across General Trade. - Modern Trade & Gifting Channel: Oversee Key Account Management for Modern Trade partners and scale the institutional and corporate gifting vertical to drive incremental revenue. - Trade Marketing & Visibility: Collaborate with marketing teams to execute on‑ground activations, merchandising, and in‑store visibility initiatives to strengthen brand presence. - Team Leadership: Recruit, train, and manage a regional sales team, fostering a high‑performance culture focused on achieving targets and ensuring compliance. - Commercials & Forecasting: Monitor and safeguard the cash cycle, manage credit limits, and provide accurate monthly and quarterly sales forecasts. - Market Intelligence: Track competitor activities, pricing strategies, and market trends to rapidly adapt sales and distribution strategies.

The Successful Applicant

- 10+ years of experience in FMCG / Food / Organic category, with at least 4-5 years in a senior leadership role leading national or regional teams - Strong exposure to Modern Trade and distributor-led General Trade model - Deep understanding of FMCG distribution, retail dynamics, and supply chain processes - Existing network within Modern Trade chains and regional distributors preferred - Proven track record of scaling revenue in premium / health / organic brands - Experience managing a ₹100+ Cr portfolio preferred - Strong analytical, negotiation, and commercial acumen - Bachelor's degree in Marketing or Business Administration (MBA preferred)

What's on Offer

- Opportunity to work with a Leading D2C Foods company - Opportunity to lead their entire Offline Sales division

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