Hiring for Marketing Specialist - B2B

We are looking for an experienced Digital & Content Marketing Lead of B2B marketing experience, preferably in IT services or technology (BFS exposure is an advantage). This role will drive end-to-end content strategy and digital execution, including the creation of case studies, solution briefs, whitepapers, and marketing assets in collaboration with delivery SMEs.

Job Description:

Key Responsibilities Create and publish

case studies, solution briefs, whitepapers , and marketing visuals (working with delivery SMEs for accuracy). Manage

website updates

and product/service pages (content refresh, basic UX/content structuring). Own

LinkedIn execution : organic calendar, post creation, community engagement, and paid campaign support. Support

SEO basics

(content SEO, keyword alignment, on-page improvements) and track performance. Publish monthly reports on

traffic, engagement, MQLs , and campaign performance. Experience / Skills 7–12 years in

B2B digital marketing , preferably in

IT services/technology

(BFS exposure is a plus). Strong content writing ability with an executive tone; comfortable producing assets end-to-end. Hands-on with

LinkedIn , basic SEO, and analytics (Google Analytics/LinkedIn insights) Familiarity with Zoho CRM is a plus. Zoho preferred; HubSpot/Salesforce acceptable. Knowledge and Marketing of AI-based solutions is a plus High ownership, speed, and attention to detail (able to work with minimal supervision). To support work timing

05.30 PM IST to 02.30 PM IS T