Marketo Campaign Manager

Job Title: Marketo Campaign Manager Experience:

4–6 years Employment Type:

12-month Contract Shift:

5:30 PM – 2:30 AM IST Location:

Remote

Role Overview We are seeking a certified Marketo Campaign Manager to support global demand generation and lifecycle marketing programs. This role is responsible for building, executing, and optimizing Marketo campaigns integrated with Salesforce, ensuring accurate campaign architecture, segmentation, reporting, and cross-channel orchestration.

Key Responsibilities Marketo Campaign Execution & Operations Build and execute end-to-end campaigns in Adobe Marketo, including email, nurture, webinar, and lifecycle programs Develop and manage engagement programs, smart campaigns, and program templates Configure tokens, snippets, dynamic content, and personalization logic Maintain campaign quality assurance, testing, and deployment standards Salesforce & Campaign Architecture Ownership Own and manage SFDC campaign architecture aligned with Marketo programs Configure and maintain campaign hierarchies, member statuses, and attribution structure Manage lead scoring models, lifecycle stages, and routing logic across Marketo–SFDC Ensure data sync integrity and CRM governance Segmentation, Journey & Lifecycle Management Design and implement audience segmentation and targeting strategies Build nurture streams and customer journey flows across lifecycle stages Optimize lead qualification, progression, and engagement scoring Omnichannel Campaign Orchestration Support integrated campaigns across email and additional channels (webinars, events, paid media, social, content syndication) Ensure consistent messaging and tracking across channels Coordinate campaign calendars and cross-functional execution Measurement, Reporting & Optimization Develop campaign reporting and dashboards beyond email metrics Track funnel, pipeline, and campaign performance in Marketo/SFDC Analyze results and recommend optimization strategies Support attribution and ROI measurement Platform Governance & Integration Maintain Marketo instance health, naming conventions, and folder structure Support Marketo–Salesforce integrations and data management processes Contribute to MAP enhancements, migrations, or re-platforming initiatives Demonstrate awareness of APIs and marketing technology integrations

Required Qualifications 4–6 years of hands-on Adobe Marketo experience Adobe Marketo Certification (mandatory) Strong experience with Marketo–Salesforce integration and campaign setup Expertise in nurture programs, segmentation, and lead scoring Experience in campaign reporting and lifecycle management Understanding of omnichannel demand-generation programs Experience working in global marketing or B2B environments