Marketing Manager – Retail

One of the leading sweets and snacks retail brands with a pan India presence is looking for a Marketing Manager.

Role Overview: · Lead planning and execution of brand visibility, in store promotions, merchandising, and customer engagement initiatives · Drive offline campaigns and events in collaboration with the sales team · Manage vendors and partners for packaging, POSM, and media releases · Ensure consistent on ground brand experience across all retail touchpoints · Track and improve store level marketing effectiveness and ROI

Key Responsibilities · Plan and execute trade marketing calendars and retail activations · Work closely with sales teams to drive footfall and conversions · Oversee visual merchandising standards and execution quality · Coordinate with external partners for production and branding deliverables · Monitor competition and identify local market opportunities

Skills Required · Strong understanding of retail and trade marketing, FMCG preferred · Working knowledge of digital and social media integration · Good communication and stakeholder management skills · Creative, solution oriented mindset · Strong ownership and execution discipline

Experience · 5+ years in trade or retail marketing, FMCG or retail background preferred

Reporting · Direct reporting to management