Hiring for Marketing Specialist - B2B

We are looking for an experienced Digital & Content Marketing Lead of B2B marketing experience, preferably in IT services or technology (BFS exposure is an advantage). This role will drive end-to-end content strategy and digital execution, including the creation of case studies, solution briefs, whitepapers, and marketing assets in collaboration with delivery SMEs.

Job Description:

Key Responsibilities

- Create and publish case studies, solution briefs, whitepapers, and marketing visuals (working with delivery SMEs for accuracy). - Manage website updates and product/service pages (content refresh, basic UX/content structuring). - Own execution: organic calendar, post creation, community engagement, and paid campaign support. - Support SEO basics (content SEO, keyword alignment, on-page improvements) and track performance. - Publish monthly reports on traffic, engagement, MQLs, and campaign performance.

Experience / Skills

- 7–12 years in B2B digital marketing, preferably in IT services/technology (BFS exposure is a plus). - Strong content writing ability with an executive tone; comfortable producing assets end-to-end. - Hands-on with , basic SEO, and analytics (Google Analytics/ insights) - Familiarity with Zoho CRM is a plus. Zoho preferred; HubSpot/Salesforce acceptable. - Knowledge and Marketing of AI-based solutions is a plus - High ownership, speed, and attention to detail (able to work with minimal supervision). - To support work timing 05.30 PM IST to 02.30 PM IST