Graphic Designer

Key responsibilities:

Visual Strategy & Concepts ● Partner with project leads to turn marketing and retention strategies into clear visual concepts and design systems ● Understand both client business goals and end-consumer psychology to create creatives that persuade, not just decorate

Multi-channel Creative Execution ● Design high-performing creatives for Email, Banners, Push Notifications, In-app messages, and WhatsApp ● Adapt concepts across formats, screen sizes, and modes while maintaining clarity, performance, and brand consistency

AI-led Design, Innovation & Upskilling ● Use AI tools to speed up ideation, variations, and production without compromising on taste, craft, or storytelling ● Continuously upskill on latest design technologies and AI workflows, bringing fresh ideas into how we design ● Experiment with new ways to bridge design and technology, and help defi ne the “Propel way” of AI-powered graphic design

Stakeholder & Client Collaboration ● Work closely with internal teams (strategy, copy, tech, analytics) and external client stakeholders to build cohesive campaigns ● Participate in client discussions when needed to understand context first-hand and present design directions ● Iterate on designs using performance data, qualitative feedback, and structured experimentation

Systems, Templates & Scale ● Build reusable templates, components, and design libraries to scale design quality across clients and campaigns ● Maintain well-structured design fi les and documentation that make collaboration fast and frictionless

What You Get: - A front-row seat in shaping the future of marketing design, working with AI-native marketers and global brands - The opportunity to become a future-proof designer by mastering AI tools at the intersection of creativity, technology, and marketing - Competitive compensation with performance-based incentives linked to tangible client and company outcomes - A culture that values clarity, experimentation, ownership, and service over jargon and vanity metrics - The chance to work in a dynamic, global environment where your work directly influences how brands talk to their customers

Required competencies: - Strong foundation in visual design: layout, typography, colour, hierarchy, and visual storytelling - Proficiency in modern design tools (e.g., Figma / Adobe Suite / similar) - Clear inclination towards marketing and curiosity about what makes people click, convert, and stay - Comfort with AI tools (or strong willingness to learn fast) and excitement about blending design with technology - Creativity in thought, with a tenacious, experiment-driven mindset - Strong service orientation: you care about client outcomes and user impact, not just aesthetics - Ability to understand and translate consumer psyche into compelling visual communication