Digital Marketing Manager

About the Company.

What started as a dream to provide SMEs with timely access to credit, is now India’s largest working capital technology platform. Today, enables over USD 8 BN in working capital annually via a seamless flow of credit by connecting SMEs, Corporates ranging from large, mid-sized and emerging, and leading Financial Institutions. Our platform today hosts 175+ Corporate clients, 100 + Global Banks & NBFCs, and 350,000+ SME Borrowers. By combining our exhaustive knowledge of trade & supply-chain finance and in-built AI-powered technology, CredAble today efficiently caters to the liquidity needs of India Inc.

Best Things about the Job

Working in a highly entrepreneurial setup with a visionary team passionate to help scale new heights of business success Exposure to exploring limitless possibilities and ideas no matter how impossible they may seem today CredAble thrives on transparency and a culture to nurture growth Being part of CredAble enables you to push beyond the ordinary.

About the Role

This role involves planning, executing, and optimizing digital campaigns across channels like SEM, email, SMS, and display ads, with a focus on tracking KPIs and ROI. It requires expertise in growth strategies, A/B testing, CRM, and collaboration with vendors to enhance digital reach and engagement.

Your Role at CredAble

Plan, strategize and execute digital marketing campaigns including SEM, Database marketing (email, WhatsApp, SMS) and display/remarketing campaigns. Measure and report performance of all digital campaigns against KPIs/ROIs. Brainstorm and lead growth marketing and growth hacking strategies. Experience with A/B testing and landing page optimization. Collaborate with agencies and vendors. Knowledge of CRM and analytics tools is a must. Experience with Google AdWords and LinkedIn advertising.

Qualifications

3-7 years of experience in marketing or related field. Knowledge of marketing principles and tactics. General design sense for marketing collateral creation and collaborating with the design teams.

Education

Bachelor's degree in marketing, business administration, or a related field.

Required Skills

Expertise in growth strategies A/B testing CRM knowledge Collaboration with vendors

Preferred Skills

Experience with Google AdWords Experience with LinkedIn advertising