Paid Media - Senior Associate

Role Summary: We are looking for a detail-oriented Sr Associate to join our Performance Marketing team. The candidate must have experience executing and managing paid media campaigns across digital channels and strong communication and organizational skills. This position is essential for supporting our performance marketing operations as we work to build our in-house media planning and buying capabilities.

Location: Bangalore/Kolkata, India

Job Responsibilities Assist in the development, implementation and optimization of paid media campaigns across multiple channels and platforms including search, social, direct and programmatic digital media. Ensure performance marketing plans align to campaign strategies and objectives Work closely with strategic campaign leads, content, creative, marketing automation, web, analytics, sales and other teams to facilitate and share performance marketing recommendations, plans, optimization, etc. Recommend and implement A/B testing strategies to improve performance Manage and maintain media budgets across multiple channels and campaigns Coordinate with vendors, agencies or other outsider parties as needed Project manage performance marketing team deliverables

Skills: Cross-channel strategic plan development (paid and organic) Strong analytical skills and the ability to interpret complex data sets. Excellent communication and collaboration skills. Detail-oriented with a strong focus on data accuracy and integrity. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Experience using Demandbase or other ABM platforms Experience with Marketo and Microsoft Dynamics (or other CRM) Certification in Demandbase or other ABM platforms. Experience in planning and executing organic and/or paid media cross-channel campaigns Familiarity with segmentation and personalization strategies. Experience with Hootsuite or other social media management platform Experience with FirstUp/Dynamic Signal or other employee social advocacy platform

Education / Professional Experience/ Qualifications: 4 - 6 years of experience in B2B paid digital campaign development and execution

Interested candidates can share their CVs to rinku.giri@us.gt.com