Marketing Manager

Role Overview

You’ll own all

paid acquisition channels

and be accountable for driving high-quality leads and conversions. This role is purely performance-focused — no fluff, no “manage social media” nonsense.

Key Responsibilities Plan, execute, and optimize paid campaigns across

Google Ads, Meta Ads, LinkedIn Ads, YouTube, and Paid Partnerships

. Manage full-funnel paid strategy:

audience → ad → landing → conversion

. Set up & maintain

tracking, attribution, pixels, events

(GA4, GTM, Mixpanel). Perform continuous

A/B testing

on ad creatives, headlines, audiences, and landing pages. Monitor and improve KPIs:

CAC, CTR, CPC, ROAS, Conversion Rate

. Build and manage

weekly/monthly budgets & performance reports

. Research competitors, spot trends, and identify new paid opportunities. Collaborate with design and product teams to create

high-intent ad creatives

.

Requirements 4–6 years of hands-on experience in

Paid Digital Marketing

. Must be strong in

Google Ads + Meta Ads

(non-negotiable). Proven ability to scale campaigns with

profitability and efficiency

. Solid understanding of

bidding strategies, targeting, and funnel optimization

. Strong analytical mindset with comfort using

GA4, GTM, Looker Studio, or Mixpanel

. Ability to work fast, test constantly, and own outcomes end-to-end.

Good-to-Have SaaS or AI product experience. Ability to create quick ad copy variations. Experience working in startup/0→1 environments.