Performance Marketer

Job Title: Performance Marketer

Company: Xtention Crew Technology

Location: Raipur (On Site)

Employment Type: Full-time About Xtention Crew Technology Xtention Crew Technology is a fast-growing tech company focused on delivering modern, scalable, and user-centric digital solutions. We work extensively on Vue.js and cutting-edge frontend technologies to build seamless web applications.

Role Overview We are looking for a dynamic individual who can manage both Social Media Marketing and Paid Ads. The core focus will be on Meta Ads and Google Ads, along with basic SMM skills.

Key Responsibilities

Develop, implement, and manage performance marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other digital channels. Create customer acquisition strategies aimed at driving measurable business results and enhancing lead generation efforts. Monitor and optimize campaigns to maximize Return on Ad Spend (ROAS) and minimize Cost per Acquisition (CPA). Analyze campaign performance metrics, including CPA, ROAS, Conversion Rates, and Customer Lifetime Value (CLTV). Leverage tools such as Google Analytics, Facebook Ads Manager, and Google Ads to track performance and generate insights. Conduct A/B testing and other optimization techniques to improve campaign outcomes continuously. Manage advertising budgets, ensuring optimal allocation to high-performing channels. Adjust budgets in real-time based on campaign performance and market conditions to maximize ROI. Work with creative, content, and product teams to ensure campaign alignment with messaging, target audiences, and goals. Partner with the SEO team to improve the overall digital marketing strategy by balancing paid and organic efforts. Stay updated on industry trends, new tools, and competitor activities to uncover opportunities for growth. Conduct competitive analysis to identify new growth strategies and adjust campaigns accordingly.

Required Skills & Qualifications Graduation is mandatory. 3–4 years of experience in digital marketing. Strong skills in Meta Ads (must) and Google Ads (added advantage). Basic understanding of social media marketing and platform analytics. Prior agency experience is a strong plus. Ability to analyse data and improve campaign performance. Strong communication, coordination, and reporting skills. Ability to work in a fast-paced environment and handle multiple clients.