Job Description
Job Title: Lead Sales Manager (LSM)-Edtech
Employment Type: Full Time, Permanent, Remote
Industry Type: Education sector
Department: Client Service and Revenue
Role Type: Mid level
Company Overview:
www.indiamarketentry.com
India Market Entry (IME) is a leader in market entry strategy and business expansion in the Education Sector in India. We excel in assisting international clients to establish themselves in the Indian market. Our mission is to build lasting relationships with customers through intelligent sales engagement, value-based selling, and deep market understanding.
Role Overview:
We are seeking a highly driven
Lead Sales Manager
to own the complete post-qualification cycle—conducting product demos, proposal development, financial negotiation, contract management, customer onboarding, achieving revenue targets, managing customer relationships, reseller onboarding, reseller relationship management and managing 3-4 international client relationships. You will work closely with the Inside Sales team (ISM) to convert qualified leads into long-term clients while ensuring exceptional customer experience and consistent business growth.
Key Responsibilities
1. Demo & Sales Conversions
Conduct a specified number of high-quality product demos each month for qualified leads shared by the ISM team.
Conduct a defined number of prospect/client meetings per month.
Maintain a
demo-to-closure conversion rate of 25%
or above.
Prepare and present tailored proposals, pricing structures, and commercial offers.
Drive end-to-end deal closures, lead commercial negotiations, and ensure timely collections.
2. Client Relationship Management
Manage and retain
3–4 active international client accounts
simultaneously.
Conduct weekly review calls with international clients to track progress, share updates, and resolve concerns.
Identify
upsell, cross-sell, and expansion
opportunities within existing accounts.
Maintain high levels of client satisfaction and proactively address issues to strengthen relationships.
3. Onboarding & Support
Collaborate with internal teams to ensure seamless onboarding of new clients.
Track usage, adoption, and engagement metrics to ensure consistent value delivery.
Provide first-level support for product or platform-related queries.
Maintain accurate records of demos, interactions, follow-ups, and account activities in the CRM.
4. Reseller Onboarding & Relationship Management
Identify, evaluate, and onboard new
resellers/channel partners
in target regions.
Conduct onboarding, product readiness, and enablement sessions to ensure activation.
Provide access to pricing, sales collateral, training material, and operating guidelines.
Track reseller performance, engagement, and
month-on-month revenue contribution .
Serve as the primary point of contact for reseller issues, escalations, and contractual coordination.
Strengthen long-term reseller partnerships to expand market reach and revenue opportunities.
5. Revenue Ownership
Meet and exceed the
minimum monthly revenue target per client
per month.
Ensure timely invoicing, collection follow-ups, and renewal closures.
Qualifications & Experience
Bachelor’s degree in Business Administration, Marketing, Education, or a related field.
8–10 years of B2B sales or account management experience , preferably within the Education, EdTech, or K12 sector.
Proven track record of conducting demos and converting institutional leads.
Strong understanding of school decision-makers, coaching centres, and international curricula.
Prior experience managing key accounts and delivering on revenue targets.
Proficient in
Zoho CRM , MS Office, Google Workspace, and standard sales tools.
Excellent communication, presentation, and negotiation skills.
Ability to work independently in a fast-paced startup environment.
Minimum
2–3 years of remote work experience
preferred.
Skills Required
Excellent product presentation and demo skills
Strong persuasion and negotiation capabilities
Relationship-building and stakeholder management
Pipeline management and sales forecasting
Problem-solving and first-level technical support skills
Target-driven, self-motivated, and disciplined
Strong time management and multitasking abilities
High ownership mindset and accountability
