Job Description
Role Summary:
We’re building a high-velocity D2C Content Engine, and scripts are at the heart of it.
We’re looking for someone who can turn product truths and consumer insights into sharp, scroll-stopping video scripts, the kind that grab attention in the first 3 seconds and drive action. This isn’t long-format storytelling. This is short-form, performance-led, conversion-focused writing built for Meta and digital platforms.
This role sits at the intersection of creativity and performance marketing.
Roles & Responsibilities:
Writing conversion-focused short-form scripts across Sale, NPD, and EPD campaigns
Developing multiple hook and angle variations for structured A/B testing
Translating consumer insights into simple, persuasive, direct-response messaging
Partnering with creators and editors to ensure scripts are platform-native and performance-optimized
Learning from performance data (CTR, Hook Rate, etc) and iterating quickly
Contributing to a high-volume creative pipeline with speed and consistency
What we're looking for:
2–5 years of experience in D2C/performance marketing content
Strong understanding of Meta and short-form video ecosystems
Comfort writing in direct-response style (clear problem–solution, objection handling, urgency)
Ability to produce quality work at pace
High ownership mindset, you care about results, not just output
Ready to Apply?
Don't miss this opportunity! Apply now and join our team.
Job Details
Posted Date:
February 27, 2026
Job Type:
Business
Location:
India
Company:
Honasa Consumer Ltd.
Ready to Apply?
Don't miss this opportunity! Apply now and join our team.