Performance marketing

Company Description Aeronot is committed to crafting high-quality, long-lasting fragrances that blend luxury with minimalistic design and aesthetics. Our fragrances invite individuals to embark on a poetic scent journey while upholding values of environmental consciousness and sustainability. All of our products are gender-neutral, natural, skin-safe, and cruelty-free.

Role Description This is a full-time, on-site role based in Gurugram for a Performance Marketing Specialist. The role involves developing and managing online marketing strategies, creating performance-driven campaigns, analyzing data to track performance metrics, and identifying opportunities to optimize marketing efforts. You will collaborate closely with the marketing and sales team, conduct market research, and ensure campaigns align with Aeronot’s values and goals

Qualifications A data-driven performance marketer focused on scaling growth through high-converting paid campaigns across Meta and Google ecosystems. You’ll lead performance marketing across

Meta Ads and Google Ads , turning storytelling into scalable growth. Key Responsibilities

Plan, launch, and manage paid campaigns across

Meta Ads (Facebook & Instagram)

and

Google Ads (Search, Display, YouTube, Performance Max) . Drive customer acquisition, leads, and revenue through full-funnel paid strategies. Optimise campaigns using metrics like ROAS, CPA, CTR, and conversion rate. Conduct A/B testing across creatives, copy, landing pages, and audiences. Manage daily budgets, bid strategies, and campaign scaling. Build retargeting funnels and audience segmentation strategies. Track performance using tools like Google Analytics, Meta Events Manager, and conversion tracking pixels. Deliver actionable insights through performance reports and dashboards. Core Skills

Meta Ads Manager & Business Manager expertise Google Ads (Search + Performance Max preferred) Conversion tracking & pixel implementation Funnel strategy & retargeting Creative testing mindset Data analysis & ROI optimisation

Proven experience running Meta + Google performance campaigns Strong understanding of DTC, luxury, or lifestyle brands Obsession with testing creatives and hooks Ability to balance data with brand sensitivity Someone who understands that premium brands scale differently