Digital Marketing Manager

Key Responsibilities ● Execute and implement at local level the digital marketing strategy defi ned by HQ. ● Ensure full compliance with HQ guidelines, timelines, key messages, and brand standards. ● Adapt the global strategy to local market needs (language, cultural insights, regulations) while staying within the defi ned framework. ● Act as the main point of contact between the local market and HQ to ensure continuous alignment. ● Translate HQ and local market needs into clear briefs for central agencies. ● Ensure central agencies execute campaigns correctly for the local market and in line with HQ standards. ● Coordinate campaign activation across the channels defi ned by HQ (paid search, social, display etc.) together with central agencies. ● Ensure correct local implementation of HQ-approved creatives, copy, and assets. ● Ensure ads meet quality standards (copy, headlines, landing pages) and go live on time. ● Monitor campaign performance and liaise with central agencies to optimize within the boundaries set by HQ. ● Report results using HQ-defi ned KPIs and reporting formats. ● Ensure correct use of corporate tools, platforms, and processes. ● Ensure product feeds remain accurate and compliant by running daily checks in Google Merchant Center and addressing disapprovals, warnings, and unclassified products. ● Support technical integrations, testing, and deployments. ● Validate partner invoices and ensure they are sent to Finance on time.

Required Skills ● Strong knowledge of performance marketing channels: Google Ads, Paid Social. ● Advanced analytical skills (KPI diagnosis, performance storytelling, opportunity identify cation). ● Proficiency in measurement and analytics (GA4, Meta Business Manager, Google Ads). ● Budget management and optimization skills (pacing, efficiency, profitability focus). ● Agency and stakeholder management (briefing, coordination, follow-up, accountability). ● High attention to detail and quality control (creative, landing pages, tracking, product feed health). ● Ability to translate global strategy into effective local execution. ● Strong project management (campaign planning, timelines, prioritization). ● Comfort working with technical teams on integrations, testing, and deployments. ● Operational rigor (invoice validation, process compliance, deadline management