Senior Marketing Manager

Key Responsibilities: Build and strengthen a premium, aspirational brand identity aligned with global education standards Own brand storytelling, messaging, and consistency across all touchpoints Drive high-quality leads and enrolments through targeted ATL, BTL, and digital campaigns Develop city-wise and micro-market strategies for premium catchments Lead paid media, digital funnels, website optimization, and analytics Track and improve CPL, CAC, lead quality, and conversion ratios Responsible for driving and owning the Admission targets for the Brands Partner with admissions teams to align marketing and selling narratives Create premium sales tools, pitch decks, and parent engagement assets Enhance the end-to-end parent journey from enquiry to admission Build alliances with premium communities, corporates, and relevant brands Drive curated events, open houses, and brand-led experiences Monitor and report on campaign performance, providing actionable insights for continuous improvement Lead internal tears and external agencies with clear KPIS and budgets