Senior Copywriter

Senior Copywriter

Location:

Kolkata

Experience Required:

5–6 years Industry Preference:

Interior Design / Architecture / Building Materials / Luxury Brands / Ad Agency

About Vivre Panels Vivre Panels is a premium surface and panel brand catering to architects, interior designers, dealers and design-forward homeowners. We believe materials shape experiences — and storytelling shapes perception.

Role Overview We are looking for a strategic and detail-oriented Copywriter who can translate material innovation and design philosophy into compelling narratives across digital, print, exhibitions, and brand communication.

Key Responsibilities Develop brand-aligned copy for: Brochures, catalogues, and product decks Website, landing pages Social media campaigns Exhibition creatives and installations Email marketing campaigns Craft long-form storytelling around collections, materials, and design inspirations Work closely with the design and marketing team to conceptualize campaign ideas Maintain tone consistency across all communication Write B2B and B2C - focused content for architects, dealers, and partners Assist in brand messaging, taglines, and campaign positioning

Required Skills & Expertise

Writing & Strategic Skills Strong conceptual thinking Ability to write for luxury / premium audiences Understanding of design vocabulary SEO fundamentals (Copy Perspective)

What You Must Know How to write for both aspirational B2C and technical B2B audiences Basic understanding of architecture and interior design ecosystem Exhibition and event communication formats LinkedIn-focused professional tone writing

Kindly share your \"portfolio/3–5 samples of your best work (ads, website copy, campaigns, scripts) - with us on .