Performance Marketing Expert

About the Role:

We are seeking a

Performance Marketing Expert

to join our digital team and lead the execution, optimization, and reporting of paid media campaigns across Google, Bing, Meta, LinkedIn, Twitter and other performance-driven platforms. The ideal candidate should be hands-on with campaign management, data analysis, predictive analysis and performance optimization while having the strategic mindset to drive measurable growth for multiple clients across diverse industries. (A specific experience in real estate category would have a brownie point) This role is ideal for someone who thrives in a

fast-paced agency environment , understands

ROI-driven marketing , is agile and smart, and who can effectively communicate insights to internal teams.

Key Responsibilities

1. Campaign Strategy & Planning

Develop and execute

data-driven performance marketing strategies

across platforms such as: Google Ads (Search, Display, YouTube, Discovery, PMax) Bing Ads (Search) Meta Ads (Facebook, Instagram) LinkedIn Ads, Twitter Ads, and other relevant platforms. Conduct

competitor and audience research

to identify growth opportunities.

2. Campaign Execution

Set up and manage end-to-end campaigns — from

ad copy creation

and

keyword selection

to

bidding strategies

and

audience targeting . Collaborate with creative teams to ensure high-performing ad creatives. Implement

tracking pixels , conversion events, and remarketing audiences via

Google Tag Manager

or similar tools.

3. Optimization & Performance Management

Continuously

monitor, analyze, and optimize

campaigns for maximum ROI and CPA/CPL efficiency. Conduct

A/B testing

for ad copies, creatives, audiences, and landing pages. Optimize

budget allocation

across campaigns and platforms to achieve client KPIs.

4. Reporting & Insights

Prepare

weekly, monthly, and quarterly performance reports

with insights, learnings, and recommendations. Analyze campaign data to identify trends and opportunities for improvement. Present insights and performance reviews during client meetings.

5. Collaboration & Process

Coordinate with the

SEO, Creative, and Strategy teams

for integrated campaign execution. Keep up to date with

latest ad platform updates, industry trends, and algorithm changes. Support the

new business team

by contributing to performance strategy for pitches and proposals.

Key Skills & Competencies

Technical Skills

Proficiency in: Google Ads ,

Meta Business Manager ,

LinkedIn Campaign Manager , and other ad platforms. Google Analytics 4 (GA4)

and

Google Tag Manager (GTM) . Google Data Studio / Looker Studio

for reporting. Microsoft excel and Powerpoint Strong understanding of

conversion tracking, attribution models, and funnel optimization . Knowledge of

automation rules ,

bid strategies , and

audience segmentation .

Analytical & Strategic Skills

Strong command of

data interpretation ,

ROI analysis , and

budget optimization . Ability to translate data into

clear, actionable insights . Strategic mindset with an eye for identifying

growth opportunities .

Soft Skills

Excellent communication and presentation skills. Strong project management and multitasking ability. Collaborative team player with problem-solving orientation. Adaptable and curious about new tools and marketing trends.