Paid Media Strategist

At

Tyche Media

, we believe luck is what happens when preparation meets opportunity. We are looking for a

Digital Marketing Manager

who doesn’t rely on luck but relies on data, testing, and strategy to scale our clients' businesses.

⚠️ Important:

While this title is "Digital Marketing Manager," this is

NOT

a generalist role. We are not looking for someone to manage organic social calendars or write blog posts. We are looking for a

Performance Marketer

who lives and breathes

Google Ads and Meta Ads. If you wake up thinking about ROAS, CAC, and attribution models, this is for you.

What Will you do : 1. Paid Media Execution (The Traffic): Manage end-to-end campaigns on

Google Ads (Search, Shopping, YouTube)

and

Meta Ads

. Scale accounts aggressively while maintaining ROAS targets. 2. Conversion Rate Optimization (The Destination): Own the "Post-Click" Experience:

You won't just run ads; you will audit where the traffic lands. If a landing page is converting at 1%, you are expected to flag it and suggest changes. Landing Page Testing:

Run A/B tests on headlines, CTA buttons, and offer structures to improve conversion rates. Funnel Analysis:

Use tools like

Microsoft Clarity

or

Hotjar

to watch user recordings and understand why people are dropping off. 3. Tracking & Attribution: ensure pixel events (Add to Cart, Purchase, Lead) are firing correctly before spending a rupee.

Who you Are:

The Ad Expert:

3+ years managing significant budgets on Google & Meta. The "Web-Savvy" Marketer:

You understand that a slow website kills ROI. You know the basics of

Shopify, WordPress, or ClickFunnels

. You don't need to code, but you should know how to edit a headline or swap an image on a landing page. The Scientist:

You understand

Quality Score

and

Landing Page Experience

. You know that improving page speed or mobile responsiveness is often more impactful than changing an ad creative. The Analyst:

GA4 is your second home. You build UTM parameters correctly so we never lose track of a single lead.