Director of Marketing and Demand Generation - US based HR Tech SaaS - 10X growth AI first mindset

PLEASE NOTE THAT IS A GLOBAL ROLE AND REQUIRES EXTENSIVE EXPERIENCE WITH US, EU AND OTHER GLOBAL MARKETS. THE WORK TIMES ALSO WILL BE HYBRID FROM 1 pm - 10 pm IST.

About SimplifyVMS

SimplifyVMS is a leading

VMS platform , providing

cutting-edge Vendor Management System (VMS) solutions

that empower organizations to manage their

contingent workforce, direct sourcing, and total talent strategies . We leverage

AI, automation, and advanced workforce analytics

to deliver

seamless, data-driven workforce solutions

for global enterprises. We are looking for an exceptional

Director of Marketing & Demand Generation

to drive our

brand positioning, growth strategy, and customer acquisition

in the competitive

HR Tech SaaS market . This is a

high-impact leadership role

responsible for building and executing a

global marketing strategy

that accelerates pipeline generation, enhances brand visibility, and positions SimplifyVMS as a market leader in

contingent workforce management and talent technology .

Key Responsibilities

Marketing Strategy & Brand Leadership Develop and execute a

comprehensive global marketing strategy

to drive

brand awareness, lead generation, and customer engagement . Position

SimplifyVMS as the premier VMS solution

in the market by leveraging

thought leadership, content marketing, PR, and digital campaigns . Lead

brand messaging and storytelling

to differentiate our platform in the

HR Tech SaaS

landscape. Align

marketing efforts with sales, product, and executive leadership

to ensure a unified go-to-market (GTM) strategy.

Demand Generation & Growth Marketing Drive

multi-channel demand generation programs

that fuel

pipeline growth and revenue acceleration across global locations including US, EU and APAC. Develop and optimize

lead acquisition strategies

through

SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation . Implement data-driven

growth marketing tactics

to attract and convert

enterprise HR, procurement, and talent acquisition leaders . Own and optimize the

marketing funnel

from awareness to conversion, ensuring a

high-quality MQL-to-SQL pipeline .

Content & Thought Leadership Oversee the creation of

compelling content

including

whitepapers, case studies, webinars, industry reports, and blogs

that establish SimplifyVMS as a

trusted authority

in workforce solutions. Collaborate with

analysts, influencers, and industry leaders

to strengthen market credibility and drive

earned media coverage . Develop and execute

conference, event, and sponsorship strategies

to position SimplifyVMS at the forefront of

HR Tech and contingent workforce events .

Customer & Partner Marketing Build

customer advocacy programs

to leverage client success stories and testimonials in marketing efforts. Develop

co-marketing initiatives

with

VMS, MSP, and HR Tech ecosystem partners

to expand market reach. Enhance

retention marketing strategies

that support cross-sell, upsell, and expansion opportunities within existing accounts.

Analytics & Performance Optimization Define and track

key marketing KPIs , including

CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics . Utilize

marketing automation, CRM, and analytics platforms

(e.g., HubSpot, Marketo, Salesforce, Google Analytics) to drive campaign effectiveness. Continuously test, refine, and scale successful

marketing programs

using A/B testing and performance analysis.

Required Qualifications 10+ years of experience

in

B2B SaaS marketing, demand generation, or growth marketing , with at least

5+ years in HR Tech, Workforce Management, or related industries . Should have prior experience of driving a 10X growth for a B2B SaaS platform over a 2-3 year period. Should have an AI first mindset and used the latest AI tools for marketing automation. Should have extensive marketing automation AI tools expertise. Extensive experience in US, EU and other global markets. Proven track record of

driving revenue growth through digital marketing, demand generation, and ABM strategies . Deep understanding of

HR Tech buyer personas , including

HR leaders, procurement professionals, and workforce strategy executives . Experience in

managing global marketing campaigns

and

working with enterprise sales teams . Strong expertise in

marketing automation, CRM platforms (Salesforce, HubSpot, Marketo, Pardot), and analytics tools . Exceptional leadership and team management skills, with a

growth mindset and data-driven decision-making approach .

Preferred Qualifications Experience scaling

HR SaaS platforms

and marketing to

enterprise clients in the contingent workforce space . Expertise in

VMS, MSP, direct sourcing, or talent acquisition technologies . Background in

building high-performing marketing teams

in fast-growing SaaS organizations.

Why Join SimplifyVMS? Lead the

global marketing vision

for a high-growth

HR Tech SaaS company . Work with a

passionate, innovative, and data-driven leadership team . Competitive compensation,

performance-based incentives, and career growth opportunities . Drive transformation in

the future of work, workforce automation, and talent technology .