Content Writer

Company Name: IMS Group - Interactive Manpower Solutions Pvt Ltd.

Company Website:

Team: Foundation - Marketing team

Role: Content Writer

Location: Ahmedabad, Gujarat

Timing: UK Shift - 11:30 AM to 08:30 PM

About Company:

IMS People is an Offshore Recruitment Services company. We help staffing firms globally with our extensive range of tailored services. From recruitment & administrative services to accounting support, property preservation services, and bespoke one-off creative solutions, we empower our clients to gain a commercial advantage in their marketplaces. We partner with over 150 different staffing brands across the UK, Europe, Australia, North America, New Zealand, the Middle East, and Africa. Our support helps them to efficiently increase their fill rates, strengthen customer loyalty, lower internal costs, and enhance profitability. Our dedication to excellence is shared by our team of over 1,200 employees, who operate 24/7 to deliver exceptional service for your business. We explore new ideas and generate long-term solutions for our clients. As a part of our commitment to deliver at the highest quality, we closely adhere to, and constantly monitor, changes in regulatory control to ensure our services meet the latest legal requirements worldwide. IMS People is a GDPR-compliant and ISO 9001:2015, ISMS ISO/IEC 27001:2013, and Cyber Essentials certified organization. We are a part of the highly regarded Empresaria Group plc UK which operates in more than 19 countries with over 100 offices and is listed on the London stock exchange.

Job Responsibilities:

Ideation

- Suggest and implement campaign ideas, contributing innovative concepts that support branding, lead generation, and audience engagement - particularly within the recruitment and staffing landscape. - Identify and integrate emerging recruitment and talent-industry trends into content strategies. - Ensure that implemented concepts/ideas meet/exceed predefined engagement or conversion goals.

Content Creation, Editing, and Reviewing

- Create and/or review long-form content pieces (whitepapers, case studies, e-books, etc.). - Create and/or review medium-form and short-form content pieces (brochures, video scripts, conference-related materials, PPTs, social media copies & captions, e-mailers, e-mail drip campaigns, etc.). - Optimise content for search engine optimisation (SEO) by conducting keyword research, and implement best practices to improve organic visibility & drive traffic on the company's website and social media platforms. - Achieve on-time delivery of all content pieces as per mutually agreed timelines.

Research and Trend Awareness

- Attend online webinars, review trend analysis reports, conduct competitive analysis, and share key takeaways with the team to integrate insights into content strategies. - Conduct in-depth research using online sources, industry reports, expert interviews, and internal discussions to ensure alignment with brand objectives and audience preferences. - Quickly adapt to new briefs, industries, or formats, applying learnings effectively across content pieces.

Cross-Functional Collaboration

- Collaborate closely with cross-functional teams, mainly Brand Management, Design, and Digital Marketing, to develop cohesive, high-impact content strategies that align with the company's goals. - Demonstrate openness to feedback, incorporating input positively to continuously refine content quality, tone, and effectiveness.

Qualifications, Experience, and Required Skills

- Bachelor's degree in Journalism, English, Communications, or a related discipline - 3-3.5 years of professional content writing experience in the recruitment and staffing industry or a corporate environment, supported by a strong portfolio - Exceptional writing and research capabilities - Strong proofreading skills with familiarity in standard style guides - Excellent organisational skills with the ability to multitask effectively - Quick learner with the ability to adapt to evolving industries and diverse content formats - Ability to work independently as well as with various teams to meet deadlines - Open and receptive to feedback, with a positive and solution-oriented approach - Detail-oriented, creative, and having a strong understanding of design and visual storytelling - Proficiency in content writing and editing tools - Social media or content marketing experience is an added advantage