Digital Marketing Executive

Digital Marketing Executive Location:

Kurla (Near vidyavihar station) west Experience:

3-4 Years Employment Type:

Full-Time Role Overview We are seeking a creative and data-driven

Social media & Digital Marketing Executive

to develop and execute innovative digital marketing strategies that increase brand awareness, engagement, and lead generation. The ideal candidate should have hands-on experience managing

social media, email marketing campaigns, and website updates

for technology or IT service companies.

Key Responsibilities Social Media Strategy Develop and implement effective social media strategies to increase brand visibility, engagement, and lead generation. Plan and execute integrated campaigns across platforms such as LinkedIn, Facebook, Instagram, Twitter, and YouTube. Identify opportunities for brand positioning and audience growth. Content Creation & Management Create, curate, and manage engaging content including graphics, videos, blogs, and written posts. Maintain a consistent brand voice across all digital platforms. Coordinate with designers to produce high-quality visual content. Community Engagement Monitor social media channels and respond to comments, messages, and mentions promptly. Build relationships with followers, customers, and industry influencers. Foster an active online community and manage conversations around the brand. Campaign Management Plan, execute, and optimize social media advertising campaigns. Manage promotions, contests, and paid ad campaigns. Work on cross-promotional marketing opportunities with partners. Email Marketing Plan and execute

email marketing campaigns and newsletters

to nurture leads and engage customers. Create email content aligned with marketing campaigns and brand messaging. Track campaign performance including

open rates, CTR, conversions, and engagement metrics . Optimize campaigns through A/B testing and segmentation strategies. Website Management Manage and update website content including blogs, landing pages, product/service pages, and announcements. Coordinate with developers to ensure website updates, performance, and functionality. Ensure website content aligns with

SEO best practices

to improve search visibility. Brand Advocacy Act as a brand ambassador across social media platforms by engaging in discussions and answering queries. Promote company values, services, and achievements in relevant digital communities. Analytics & Reporting Track, analyze, and report performance metrics across social media, email marketing, and website traffic. Prepare monthly reports showing campaign results and ROI. Use insights to refine and optimize digital marketing strategies. Customer Reviews & Reputation Management Develop systems to encourage satisfied customers to share positive reviews online. Monitor and manage the brand’s online reputation. Trend Monitoring Stay updated with emerging trends, tools, algorithms, and best practices in digital marketing and social media.

Qualifications & Skills Bachelor’s degree in

Marketing, Communications, Digital Marketing, or related field 3+ years of experience in Social media & Digital Marketing , preferably in the

IT or technology industry Hands-on experience with

email marketing tools. Basic knowledge of

website management (WordPress) Understanding of

SEO, CRO, and digital marketing analytics Strong

content writing, editing, and storytelling skills Experience with

social media analytics and scheduling tools Excellent

communication, presentation, and multitasking skills Detail-oriented, proactive, and customer-focused Fluent in English Mumbai / Mumbai suburbs -based candidates preferred