Marketing Communications Manager

About FundooLabs FundooLabs Creative Learning Pvt. Ltd. is a

Shark Tank India Season 4 funded venture

, proudly backed by

Anupam Mittal (Shaadi.Com, People Group)

and

Aman Gupta (boAt)

.

We are one of India’s fastest-growing

DIY scientific toy and sensory play companies

, making science fun, hands-on, and safe for kids. With

in-house R&D and manufacturing in Vadodara

, our products are already available in

3,000+ retail stores across India

(Hamleys, Crossword, and many others) and online through

Amazon, Flipkart, FirstCry, Instamart, Zepto and FundooLabs.Com

.

Our vision is to

build a global toy brand from India

, expanding into international markets while continuing to scale rapidly in India. FundooLabs fosters a

high-growth, innovation-driven culture

where ideas matter, ownership is valued, and employees grow alongside the company.

Deserving high-potential candidates with long-term commitment will also be considered for

ESOPs

in the future.

The Role: Brand & Marketing Manager

This role sits at the

core of FundooLabs’ growth journey

. You will be the

custodian of the FundooLabs brand

—responsible for how the brand looks, sounds, and feels everywhere it appears: Online and offline On shelves and on screens In homes and parents’ minds You will work closely with the

Founder and leadership team

, translating vision into world‑class brand communication.

Who We’re Looking For Experience 5–8 years of experience in

brand marketing / brand communication Experience with

consumer brands (D2C / FMCG / Kids preferred) Mindset Thinks like a

brand owner Strong storytelling instinct Obsessed with clarity, quality, and consistency Comfortable saying: “This doesn’t feel on brand. Let’s fix it.”

What You Will OWN (Not Just Execute)

Brand Story & Narrative Shape and evolve the

FundooLabs brand story Translate our promise —

“Formulating Fun”

— into powerful, consistent communication Build messaging that connects with kids, parents, retailers, partners, and global audiences

Brand Consistency & Quality Control Act as the

final brand gatekeeper Ensure consistency across: Website & D2C platforms Amazon / Flipkart / quick‑commerce listings Social media, campaigns, and launches Packaging, brochures, catalogues, and expo material Create, maintain, and evolve the

FundooLabs Brand Playbook

Content Direction & Campaign Leadership Decide

what we say, why we say it, and how we say it Guide in‑house designers and content creators Plan and lead brand‑first campaigns and product launches Focus on building

brand recall and trust

, not just reach or impressions

Team & Partner Collaboration Work closely with: In‑house graphic designers In‑house content creators / copywriters Freelance photographers, videographers, and agencies Elevate output quality through strong briefs, feedback, and direction

Founder & Leadership Branding Support Founder storytelling (LinkedIn, PR narratives, presentations) Help articulate milestones, innovations, and long‑term brand vision

Skills Profile – What Will Make You Successful in This Role This role requires a

balanced blend of brand thinking, communication excellence, and execution leadership

.

Brand Strategy & Thinking Ability to define and articulate

brand positioning, narrative, and personality Strong understanding of

consumer psychology

(especially parents & children) Experience building or evolving

brand frameworks

(tone, voice, messaging) Sharp judgement to identify on‑brand vs off‑brand communication

✍️ Communication & Storytelling Excellent written communication skills (English mandatory; Hinglish a plus) Ability to simplify

science and learning concepts

into engaging stories Experience writing or reviewing: Brand messaging Campaign narratives Product descriptions Packaging copy

Creative Direction & Aesthetic Sense Strong eye for

visual consistency and quality Ability to guide designers with clear briefs and constructive feedback Understanding of layouts, typography, color discipline, and packaging aesthetics (Design execution is NOT required—judgement is.)

Campaign & Content Planning Experience planning brand‑led campaigns and launches Ability to define content themes, messaging hierarchy, and channel‑wise communication Comfortable working across social, website, marketplaces, and offline collateral

Collaboration & Stakeholder Management Strong coordination with founders, designers, writers, and external partners Comfortable giving feedback and owning outcomes High follow‑through and accountability

Commercial & Business Awareness Understands that brand building must support

business growth Ability to balance creativity with sales, launches, and retail visibility Basic understanding of D2C, retail, and marketplace dynamics

Ownership & Leadership Traits High ownership mindset — treats the brand as their own Comfortable in a startup environment with ambiguity Willing to build systems, not wait for them Decisive and accountable

What Skills Are NOT Mandatory Performance marketing / paid ads execution Graphic design or video editing execution (Direction and judgement matter more.)

❌ What This Role Is NOT Not a performance‑marketing‑only role Not a social‑media‑posting job Not a design or copywriting execution role This is a

brand leadership role

.

Compensation, Ownership & ESOPs CTC:

to be discussed during the recruitment process Performance Incentives:

Linked to brand and campaign milestones ESOPs:

We are

open to ESOPs

for this role, as it plays a

critical part in FundooLabs’ long‑term growth

Career Growth & Long‑Term Opportunity Year 1-2:

Brand & Marketing Manager – build brand foundations Year 3-4:

Head of Brand / Brand Lead – lead category storytelling & expansion Year 5+:

CMO / Brand Leadership Role – shape global brand strategy

Why This Role Is Special Shark Tank India–featured brand Backed by

Aman Gupta (boAt)

&

Anupam Mittal (Shaadi.Com) Global ambition Direct access to Founder High ownership, high impact, high learning

If this role excites you and you feel you can

own and grow the FundooLabs brand

, we’d love to hear from you directly. To speed up the process, write to

fo@fundoolabs.in

with the subject line:

“Application for the Post of Brand & Marketing Manager”. Share a short note on why you’re right for this role

, along with your

updated resume

.