Search Engine Marketing Executive

Company Description

Digital Tokri is a marketing agency specializing in transforming traditional businesses into digital enterprises. By leveraging internet marketing channels and innovative strategies, the agency helps clients gain more business while optimizing costs. Digital Tokri focuses on creating impactful digital solutions that drive growth and efficiency. For insights and updates, visit their blog at https://digitaltokri.com/blog/.

Role Description

Experience: Minimum 1 Years

Location: Wakad, Pune, Maharashtra

Employment Type: Full-time (Work From office only)

salary: 3LPA - 4LPA

Job Overview

We are seeking experienced and result-driven SEM Executives to join our dynamic digital marketing team. As a mid-senior level executive, you will be responsible for developing, implementing, and optimizing search engine marketing campaigns across multiple platforms. You will collaborate closely with cross-functional teams to drive traffic, increase brand visibility, and maximize ROI through paid search strategies.

Key Responsibilities:

Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, LinkedIn and other platforms.

Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.

Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.

Ad Creation: Write compelling ad copy and test variations for better performance.

Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, SEMrush, and other relevant platforms.

A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.

Budget Management: Manage SEM budgets, ensuring campaigns are delivered within budget and goals are met efficiently.

Collaboration: Work closely with SEO, content, design, and development teams to ensure alignment between paid and organic strategies.

Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.

Qualifications:

Experience: 6months to 1 year of experience in SEM and paid search campaigns management.

Technical Skills: Proficient in Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and other SEM tools (experience with tools like SEMrush or Ahrefs is a plus).

Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.

Certifications: Google Ads certification (preferred) or other relevant SEM qualifications.

Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.

Communication: Strong written and verbal communication skills, with the ability to present campaign insights and recommendations to stakeholders.

Time Management: Ability to manage multiple projects and campaigns in a fast-paced environment.

What We Offer:

- Collaborative and innovative work environment. - Opportunities for professional development and career growth. - Competitive salary - Health Insurance - paid leaves