Digital Growth Lead

Job Title: Digital Marketing Manager Location: Bangalore & Mumbai Work Mode: On-Site (Full-time) Department: Marketing & Growth Reporting to: Head of Marketing / Director – Growth

About Netdex Media Netdex Media is a creative agency specializing in ad film production, brand strategy, and integrated creative campaigns. We help brands craft impactful stories and deliver measurable results across digital platforms.

Role Overview We are seeking a Digital Marketing Manager to lead and execute data-driven digital strategies that amplify brand visibility, drive engagement, and generate leads. This role requires expertise in performance marketing, SEO/SEM, social media advertising, and analytics, with a strong creative mindset to collaborate with production and design teams.

Key Responsibilities 1. Strategy & Planning · Develop and implement digital marketing strategies aligned with business objectives. · Plan and manage paid campaigns across Google Ads, Meta, LinkedIn, and other platforms. · Define KPIs and set up performance dashboards for real-time monitoring. 2. SEO & SEM · Own SEO strategy: keyword research, on-page optimization, link-building, and technical audits. · Manage SEM campaigns to maximize ROI and conversion rates. 3. Social Media & Content Distribution · Oversee social media advertising and organic growth strategies. · Collaborate with the Content Marketing team to amplify campaigns across digital channels. 4. Analytics & Reporting · Track and analyse campaign performance using Google Analytics, GA4, Tag Manager, and other tools. · Prepare monthly and quarterly reports with actionable insights. 5. Marketing Automation & CRM · Implement email marketing campaigns, lead nurturing workflows, and automation tools. · Integrate CRM systems (HubSpot/Zoho) for lead tracking and attribution. 6. Budget & Vendor Management · Manage digital marketing budgets and optimize spend for maximum ROI. · Coordinate with external agencies and vendors for specialized campaigns.

Required Qualifications · 3–6 years of experience in digital marketing, preferably in a creative agency or brand marketing environment. · Proven track record in performance marketing, SEO/SEM, and social media advertising. · Strong analytical skills and proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, GA4, and SEO tools.

Skills & Tools · Platforms: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads. · Analytics: GA4, Tag Manager, Data Studio, SEMrush/Ahrefs. · Automation: HubSpot, Mailchimp, Zoho CRM. · Project Management: Asana/Trello, Notion.

KPIs · Lead Generation: X MQLs per month from digital campaigns. · ROI: Achieve target ROAS across paid channels. · Organic Growth: Increase website traffic and keyword rankings by Y% QoQ. · Engagement: Improve CTR and conversion rates across campaigns.

Behavioural Competencies · Analytical mindset with creative problem-solving. · Collaboration with content, design, and production teams. · Ownership of performance metrics and deadlines.

Compensation & Benefits · Competitive salary + performance incentives. · Learning & development budget for certifications. · On-site creative studio access and networking opportunities.