Head of Digital Marketing

JOB TITLE: HEAD : DEMAND GENERATION AND DIGITAL MARKETING

LOCATION: India / Hybrid

DEPARTMENT: Marketing

REPORTS TO: Chief Marketing Officer

EXPERIENCE: 12 to 15 Years

Role Mandate: Own Clarion's full-funnel digital growth engine:

- Awareness ‚Digital -driven Engagement ‚MQL ‚SQL ‚Pipeline Velocity ‚Revenue Impact - Single-point accountability for performance, conversion, CAC, and marketing-sourced pipeline. - Results-first. Revenue-focused. Data-led.

What You Own

- Demand Generation & Campaign Architecture - Drive quarterly integrated campaigns (email ‚paid ‚landing ‚SDR ‚retargeting) - ICP segmentation (industry, geo, tech stack, buyer intent) - Lead nurture journeys & scoring - MQL ‚SQL conversion and velocity improvement - Weekly SDR & sales alignment

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Performance Marketing

- Own SEO, Google Ads, LinkedIn Ads, retargeting - Budget optimization (CAC, ROAS, pipeline contribution) - Always-on experimentation (ads, creatives, offers, audiences)

SEO & Content-Led Growth

- Technical & on-page SEO strategy aligned to buying intent - Keyword & topic clusters for vertical-led pipeline growth - Campaign-driven content (whitepapers, case studies, landing pages) - Partner with content team for thought leadership & demand capture

CRO & Website Performance

- Landing pages, UX flows, form optimization - A/B testing & funnel drop-off reduction - Improve session ‚lead ‚demo conversions

Marketing Ops & AI Innovation

- HubSpot workflows, scoring, attribution & reporting - Funnel dashboards & performance analytics - Leverage AI for targeting, personalization, creative testing & automation - Manage agencies with clear KPIs & ROI benchmarks

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Success Metrics

- Predictable MQL ‚SQL conversion - Improved pipeline velocity - Lower CAC, higher marketing-sourced revenue - Measurable ROI across search, PPC, paid social & organic - Clean, board-ready attribution dashboards

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Skills Required

- Full-funnel growth & campaign expertise - Advanced analytical mindset (CAC, ROAS, attribution, velocity) - SEO strategy & content-led pipeline understanding - HubSpot marketing automation proficiency - Sales alignment & SDR collaboration capability - Agency & vendor management - AI-first experimentation mindset

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Education

- Bachelor's degree in Marketing, Business, Engineering or related field - MBA or Digital Marketing certification preferred - ________________________________________

WHY JOIN CLARION TECHNOLOGIES

- Opportunity to build a world-class digital revenue engine. - High-visibility role with executive leadership exposure. - Ownership of strategic growth charter. - Access to cutting-edge marketing technology and AI tools.