Chief Growth Officer

Company Description Healthfab is a leading Startup brand specializing in reusable period panties and functional undergarments. We aim to revolutionize women’s health and personal care categories. Over the last 6 years, we have made a strong presence in e-commerce backed by efficient marketing and our in-house manufacturing capabilities. Our flagship product GoPadFree Reusable Leakproof Period Panty is a favourite across marketplaces. To continue our growth, we are currently looking for a skilled and experienced Chief Growth Officer to join our dynamic team.

Role Description This is a full-time on-site role as a Chief Growth Officer (CGO) located in Bengaluru. The strategic and data-driven CGO will architect and lead our revenue engine. This role is central to scaling a high-growth, sustainable consumer brand from its current inflection point to a category leader. The CGO will own the growth roadmap, integrating performance marketing, demand generation and channel strategy to drive exponential, capital-efficient expansion.

Key Responsibilities: 1. Growth Strategy & Revenue Ownership Design and execute the end-to-end growth roadmap to achieve aggressive scale-up milestones Own the P&L for digital channels, balancing top-line growth with healthy unit economics

2. Acquisition Efficiency & CAC Management Lead the performance marketing function to drive high-quality traffic and conversions Continuously optimize customer acquisition costs (CAC) through analytical rigor and creative experimentation

3. Demand Generation & Advocacy Oversee the Influencer Marketing and Brand Advocacy functions to build a community-led growth engine Ensure the brand narrative translates effectively into measurable consumer intent and market share

4. Channel & Placement Strategy Optimize brand presence and "share-of-shelf" across all major E-commerce and Quick-Commerce platforms Develop playbooks for successful product placement as the brand expands into

physical retail

5. Strategic Demand Planning Collaborate with Operations and Supply Chain teams to align marketing calendars with inventory availability Drive forecasting accuracy to ensure seamless fulfilment during high-velocity growth periods

6. Data Analytics & Insights Leverage consumer behaviour data to identify untapped growth levers and market opportunities Implement robust attribution models and growth dashboards to inform real-time decision-making

Key Requirements: Educational Background: ·

MBA from a Tier-1 institute in Marketing

Experience: ·

8-12 years of experience in Growth, Marketing or Business Leadership ·

Mandatory: Foundational background in Top-tier Management Consulting ·

Proven track record of leading growth in a startup that has scaled through significant revenue milestones ·

Deep expertise in the D2C, E-commerce or FMCG sectors

Work Location: Full-time on-site from our office located in Singasandra, Hosur Road, Bengaluru

Core Competencies: ·

First-principles thinking applied to complex growth challenges ·

Exceptional analytical ability and P&L literacy ·

Comfort with ambiguity and the ability to build structures in a fast-paced environment ·

Strategic vision combined with a bias for execution excellence ·

Strong cross-functional leadership and stakeholder management

Employment Type Full-time Work from Office