General Manager Marketing

Role Overview: Battery Smart is looking for a AGM/GM – Marketing to lead brand, growth, and customer acquisition initiatives across digital and offline channels, with a strong focus on AI-led marketing transformation and scalable growth systems.This is a high-impact leadership role responsible for owning the end-to-end marketing charter —from strategy and positioning to performance marketing, content, creative, offline branding, and city-level GTM execution. The role requires strong business acumen, data orientation, and the ability to build and lead high-performing teams in a fast-paced, high-growth environment.

Key Responsibilities: 1.Marketing Strategy & Business Alignment • Define and drive the overall marketing strategy aligned with company growth and revenue objectives • Own brand positioning, messaging architecture, and market expansion strategy across cities • Translate business OKRs into structured marketing roadmaps and measurable growth plans • Lead annual planning, budgeting, forecasting, and quarterly performance reviews 2.Growth & Performance Marketing • Drive customer acquisition, activation, and retention strategies across digital and offline channels • Optimize CAC, LTV, funnel conversion, and retention metrics through structured experimentation • Scale performance marketing across paid media, partnerships, and growth channels • Build strong attribution frameworks and ROI-driven campaign models 3.AI-Led Marketing & Automation • Integrate AI tools into content creation, campaign optimization, audience targeting, and reporting workflows • Build automated marketing funnels and lead nurturing systems • Leverage predictive analytics and data modeling to improve decision-making • Identify scalable AI use cases that drive cost efficiency and performance gains 4.Brand, Content & Creative Leadership • Lead development of high-impact brand campaigns, ad films, digital creatives, and storytelling initiatives • Build a strong, differentiated brand narrative in the EV ecosystem • Ensure consistency in brand voice across social media, offline touchpoints, and city branding • Manage agencies, creative partners, and production teams 5.Offline Marketing & City-Level GTM • Design and execute hyperlocal marketing strategies to strengthen city-level presence • Drive on-ground activations, partnerships, trade marketing, and OOH campaigns • Collaborate with operations and city teams to execute localized growth initiatives • Ensure strong brand visibility across swap stations and partner network 6.Team Leadership & Cross-Functional Collaboration • Build, mentor, and scale a high-performing marketing team across brand, content, and performance • Work closely with Product, Operations, Finance, and Leadership to drive business outcomes • Establish structured dashboards and reporting systems for brand and growth metrics • Drive a culture of accountability, experimentation, and data-driven decision-making

Qualifications & Skills: • 5–8 years of experience in marketing, including leadership roles in brand and growth • Strong exposure to performance marketing, digital strategy, and customer acquisition • Proven experience in leveraging AI tools for marketing automation and optimization • Experience managing teams and cross-functional stakeholders • Strong analytical mindset with hands-on approach to execution • Prior experience in high-growth startups, EV, mobility, fintech, or tech-enabled businesses preferred • MBA (Tier 1/Tier 2)