Senior Media Planner

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Key Responsibilities Strategic Media Leadership • Lead end-to-end integrated media planning and strategy across traditional, digital and emerging platforms. • Develop data-driven, insight-led media plans aligned with client business objectives. • Drive innovation and effectiveness in media planning and investment decisions. • Champion integrated thinking across channels including TV, Print, Radio, Digital, OOH. • Drive and lead new client pitches end-to-end, including strategy and final presentations. Client Leadership • Serve as a senior strategic partner to key clients and stakeholders. • Own and grow senior client relationships across the portfolio. • Lead business reviews, annual planning cycles, and strategic presentations. • Proactively identify growth opportunities within existing accounts. Portfolio & Team Management • Manage a large integrated client portfolio with P&L or revenue responsibility. • Lead, mentor, and scale high-performing media planning teams. • Ensure planning excellence, process adherence, and quality of output across teams. • Collaborate with specialist units (Digital, Data, Performance, Content, Buying, Analytics). Business Growth & Collaboration • Support new business pitches and contribute to agency growth initiatives. • Work closely with cross-functional teams to deliver integrated solutions. • Drive adoption of tools, research, and measurement frameworks. • Represent the agency in senior client and industry forums where required.

Required Skills & Experience • 15+ years of experience in media planning and strategy within media agencies. • Strong experience handling integrated media portfolios and large clients. • Demonstrated success in senior client leadership and stakeholder management. • Deep understanding of both traditional and digital media ecosystems. • Strong analytical, strategic, and commercial acumen. • Proven people leadership and team development experience. • Excellent presentation and communication skills. • Experience in integrated, data-led, and ROI-driven planning frameworks.