AI Growth Strategist (Marketing & Creative)

The Opportunity Most wellness apps are glorified sleep aids or "woo-woo" marketplaces. We are building

Rasa : A "Personalized Spirituality Operating System" for the modern, skeptical, and burned-out generation. We are unbundling faith into micro-practices - distilling the "essence" (Rasa) of ancient wisdom into 60-second tools for grounding and clarity.

I am a technical founder (IIT Delhi, Ex-Goldman, 2x Exits) fully funding the runway. I have built the product engine. Now, I need a

builder

to own the growth engine.

We love people

who’ve built things on their own—ex-founders, dropshippers, affiliate marketers, or anyone who has run performance-heavy growth in a small team . Maybe you’ve launched a store from scratch, scaled a niche content site, grown a D2C brand, or owned an ad account end-to-end. You understand scrappiness, tight budgets, and the pain of squeezing margins out of physical products or complex funnels.

Rasa is the next step: a chance to apply that same builder energy to a product that sits at the intersection of well-being, psychology, and modern spirituality. Instead of fighting for attention in saturated niches, you get to help define an entirely new category — a

60-second ritual app

designed for people who don’t vibe with traditional wellness.

If you’ve been wanting to work on something with meaning, autonomy, and creative freedom, this is exactly that.

The Role This is not a "marketing manager" role. This is

"Here is a budget, here is a CAC target - go scale." You will use AI as your leverage

to do the work of a 5-person creative team. You will optimize the funnel from the first impression on TikTok to the final subscription purchase.

What you will actually do: Run the Ad Account Like You Own It:

You aren't just spending budget; you are investing it. You will manage paid user acquisition (Meta, TikTok, Google) with a relentless focus on ROAS and CPA. Be the AI Creative Studio:

You don't wait for designers. You use

Midjourney, Runway, ElevenLabs, and ChatGPT

to churn out 20+ ad variations a week. You test hooks, angles, and formats faster than the algorithm can adapt. Funnel Psychology:

You know that the ad is just the start. You will optimize the landing pages, the onboarding quiz, and the paywall offering to maximize the Install -> Trial -> Sub conversion rate. Monetize the "Spirituality" Niche:

You will find the winning angles - is it "Anxiety Relief"? "Morning Focus"? "Modern Stoicism"? You will test these ruthlessly until we find our "hero offer."

Who You Are You Have "Scars":

You have burned your own money on ads before. You have felt the stress of a campaign not converting. You respect the budget because you’ve been in the trenches. You are a "Full Stack" Marketer:

You can write the copy, edit the video, set up the pixel, and analyze the data. You don't need a team; you need tools. You are an AI Accelerator:

You understand that AI isn't a gimmick; it's an arbitrage opportunity. You know how to use AI to produce high-quality creative assets at near-zero cost. You Want "Big Game":

You are tired of selling drop-shipped gadgets or low-ticket items. You want to apply your skills to a venture-scale software product with recurring revenue.

Why Join? Higher Leverage:

No shipping, no inventory, no supply chain issues. Just pure software margins. Autonomy:

You are the Head of Growth. You define the strategy. As long as the CPA is healthy, you have free rein. Financial Security + Upside:

Get a competitive salary (stability) plus founding equity (wealth). It’s the perfect landing spot for a founder looking for their next big win without the solo risk.

How to Apply We use a two-step, results-driven screening process: Apply via LinkedIn:

Submit your application using the

"Apply"

button on this posting. Asynchronous Screening (Invitation Only):

If shortlisted, you will be invited to complete a quick

10-minute async screen

(3 strategic questions + a few logistics). This helps us understand how you think before we jump on a call.