Product Manager

Role Overview

We are seeking an experienced Brand Manager / Product Manager

to lead the

oncology portfolio

. The role will be responsible for driving brand strategy, execution excellence, and business growth in alignment with organizational objectives.

Key Responsibilities Brand & Portfolio Management Own and drive brand strategy and annual brand plans to maximize business impact and achieve financial targets. Accountable for budget planning, utilization, and execution of marketing programs. Forecast brand performance, track progress, and report outcomes to the Marketing Lead. Participate in launch strategies, growth initiatives, and lifecycle management of products.

Marketing Strategy & Execution Coordinate with Marketing Lead to design and develop cost-effective promotional tools and materials. Customize global/central brand strategies to meet local market needs and priorities. Develop and execute promotional meeting strategies ensuring compliance with regulatory and legal standards. Manage external agencies for creative, digital, and promotional activities.

Field Force & Market Engagement Conduct joint field work to understand market dynamics, customer needs, and competitive landscape. Support product positioning, prioritization, and training of the field force. Drive brand leadership across sales, medical, regulatory, legal, finance, and other cross-functional teams.

Medical & KOL Engagement Partner with Medical Affairs to educate KOLs on ongoing research and differentiated product attributes. Develop awareness campaigns and CME initiatives in collaboration with Medical teams.

Digital & Innovation Develop and implement a digital strategy roadmap aligned with business objectives. Leverage digital tools and channels to generate market insights and integrate them into brand strategy. Continuously improve digital marketing effectiveness and adoption.

Shared Accountability Contribute to total operating plans and influence sales targets in collaboration with BU and Marketing Leads. Support long-range forecasting and revenue adjustments as required. Candidate Profile Pharmacy graduate (B.Pharm); MBA preferred. 10+ years of relevant experience in pharmaceutical product/brand management (oncology experience preferred). Strong understanding of pharmaceutical marketing, brand planning, and compliance frameworks. Excellent communication, analytical, and stakeholder management skills. Proficient in digital marketing tools and data-driven decision-making.

Job Title:

Brand Manager / Product Manager – Oncology Location:

Delhi (Safdarjung Enclave) Experience:

10+ years in Pharmaceutical Marketing Education:

B.Pharm with MBA (preferred) Industry:

Pharma Function:

Marketing – Product Management