B2B Marketing Campaign Lead

Job hiring for

Messe Muenchen India Job Title:

Brand Executive / Manager Location: Andheri, Mumbai Experience: 8-10 years of experience

Role: The Brand Executive/ Manager at Messe Muenchen India will lead the planning and execution of integrated marketing campaigns for our B2B trade shows. The role focuses on driving brand visibility, audience growth, and exhibitor engagement through digital, print, and partnership channels. You’ll collaborate closely with project, sales, and design teams while managing agencies to deliver timely, ROI-driven campaigns. A mix of strategic thinking and hands-on execution is key to success in this role.

What you’ll actually be doing

Running

B2B digital marketing campaigns

hands-on (planning + execution) Owning

email marketing

: segmentation, campaigns, optimisation, reporting Working closely with

CRM tools

to manage leads, funnels, and conversions Executing campaigns using

Meta Business Suite

or similar modern / Gen-AI-enabled tools Tracking performance, improving ROI, and tightening funnels Partnering closely with sales and leadership — no silos

This role is a strong fit if you:

Have

5–8 years of B2B marketing experience Have no more than 10 years of total work experience Are hands-on with digital marketing

(not only agency management) Have real experience with

email marketing + CRM tools Have worked with Meta Business Suite or similar platforms Prefer stability and ownership

over frequent role changes