Brand Strategist( cultural insight and semiotics)

Company Description

Founded in 1981, Moraya Global specialises in manufacturing aroma chemicals, pharmaceutical intermediates, and agrochemicals. With its own state-of-the-art manufacturing facilities, the company has established itself as a trusted and versatile producer in the chemical industry. Moraya Global Ltd. is now venturing into the FMCG space.

Role & responsibilities Looking for a 4 to 6 year experienced Brand Strategist with research experience in decoding cultural insights and using that data to work directly with the Business Director on branding, packaging, semiotics, naming, and retail presence.

Map the visual and cultural codes of competing fragrance and grooming brands in India Help build the brands colour, typography, and packaging logic Support bottle design, label structure, and SKU hierarchy Work on naming, storytelling, and product positioning Support retail display and shelf strategy for offline stores Collaborate with designers, vendors, and external agencies Help build a long-term brand identity system from scratch

Preferred candidate profile 4 to 6 years experience in brand strategy, design strategy, or packaging-led roles Experience at a branding/design agency, FMCG brand team, or packaging studio preferred Strong visual literacy and understanding of consumer perception Ability to move from insight → execution quickly Comfortable working closely with a founder in a fast-moving Business verticle Curious about culture, retail behaviour, and how brands signal value Preferred skills: Semiotics, qualitative research, trend decoding, cultural pattern recognition, cognitive framing, heuristic engineering, Moral framing