Freelance Google Ads Specialist

Company Description Light Minds is a creative digital agency that began as a small initiative in Mumbai and has now expanded its presence globally, with team members located across India and the UAE. We specialize in designing innovative and impactful digital experiences tailored to deliver results for our clients. Guided by a passion for creativity and an adaptable approach, we are committed to helping brands stand out. Our team takes pride in being enthusiastic, dynamic, and dedicated supporters of our clients’ success.

About the Role We are looking for a results-driven Freelance Google Ads Specialist to plan, execute, and optimize high-performing paid search campaigns. The ideal candidate should have strong analytical skills, hands-on campaign management experience, and a proven track record of generating quality leads and conversions within defined budgets.

This is a remote, project-based role with the potential for ongoing collaboration.

Key Responsibilities Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, YouTube, Shopping if applicable)

Conduct keyword research and competitor analysis Develop compelling ad copies and A/B test variations Optimize campaigns for performance (CPC, CTR, CPA, ROAS) Set up conversion tracking using Google Tag Manager and Google Analytics Monitor budgets and adjust bids to maximize ROI Generate weekly/monthly performance reports with insights and improvement recommendations Identify scaling opportunities and new campaign strategies