Data Strategy Manager

Job Title:

Analytics Manager

Location:

Mumbai or Ahmedabad Experience:

2–3Years Industry:

Beauty & Cosmetics (D2C) Company:

Beardo

About Beardo -

Beardo, a fully owned subsidiary of Marico Ltd, is a pioneer in men’s grooming. From premium Beardcare, haircare to skincare and fragrances, Beardo delivers products that blend innovation with style. As we continue to scale in the D2C space, we're seeking an

Analytics Manager

to help transform data into strategic advantage.

Role Overview We’re looking for a results-driven

Analytics Manager

who thrives on making sense of complex data and translating it into clear business insights. This role demands a strong analytical foundation, comfort with modern data tools, and the ability to work cross-functionally across marketing, sales, product, and customer experience teams.

Key Responsibilities

Dashboarding & Reporting

o Build and maintain real-time dashboards using

Power BI

,

Tableau

, or

Google Data Studio o Create custom reporting solutions for business functions including marketing performance, customer behaviour, and sales KPIs

Predictive & Advanced Analytics

o Apply

statistical modelling

(e.G., regression, clustering, cohort analysis) to forecast revenue, customer LTV, price elasticity, Repeats, NPS, churn, P&L, Category insights and campaign effectiveness o Run

A/B tests

to optimize website experience, pricing strategies, and ad creatives

Data Analysis & Modelling

o Perform exploratory data analysis using

Python

or

R

for trend identification and deep dives o Develop predictive models (e.G., churn, CLTV, demand forecasting) o Implement and monitor

A/B tests

for campaign and product experiments

Data Engineering Support

o Write optimized queries using

SQL

for data extraction o Collaborate with the engineering team on data pipeline improvement, ensuring data cleanliness and accuracy o Experience working with

ETL tools

Marketing & E-commerce Analytics

o Track key D2C metrics like

CAC, ROAS, CTR, CVR

, and campaign attribution o Analyse performance across digital platforms:

Google Ads, Meta, Shopify, eCommerce platforms

etc. o Segment customer cohorts and analyse lifecycle behaviour

Business Partnering & Strategic Insights

o Collaborate with product, growth, and leadership teams to influence decisions with data o Translate analytical findings into concise, actionable insights and strategies o Present findings to C-level stakeholders in a structured and data-backed narrative

Skills & Qualifications

4–6 years of hands-on experience in a data analytics or business intelligence role, preferably in

FMCG, Beauty, Banking or D2C

sectors.

Proficiency in: SQL

(advanced level) Python/R

for statistical analysis and modelling Power BI, Tableau, or Looker

for dashboarding

Strong knowledge of advanced

Excel/Google Sheets

for ad-hoc analysis Web Scrapping, API Integration Familiarity with

Google Analytics, GA4, CRM platforms, Shopify, or similar e-commerce tools Experience with

version control (Git)

and basic

data engineering concepts

is a plus Bachelor's/Master’s degree in a quantitative discipline (e.G., Statistics, Engineering, Computer Science, Economics)

What You’ll Gain Exposure to the fast-growing men’s grooming category with a bold, digital-first brand Direct influence on business outcomes through strategic insights

If you're passionate about using data to drive business impact in a high-growth D2C environment, Beardo is the place for you.