Senior Manager - Growth Marketing & Partnership

Role Overview:

We are seeking a dynamic Growth Marketing & Partnerships Manager to drive customer acquisition, engagement, and retention for our broking business. This role combines data-driven marketing strategies with strategic partnerships to accelerate growth and enhance brand presence.

Key Responsibilities Growth Marketing - Develop and execute multi-channel growth strategies for retail and institutional broking clients. - Manage performance marketing campaigns across Google Ads, Meta, LinkedIn, and other financial platforms. - Optimize funnel metrics (CAC, conversion rates, LTV) through A/B testing and analytics. - Drive lifecycle marketing initiatives via email, SMS, and app notifications to improve retention. - Familiarity with MoEngage tool(running campaigns, data analytics and RFM framework)

Partnerships & Alliances - Identify, negotiate, and manage partnerships with fintech platforms, relevant brands related to BFSI sector. - Build co-marketing programs with partners to expand reach and generate qualified leads. - Monitor partnership performance and ensure ROI through structured reporting. Analytics & Insights - Track KPIs across acquisition, engagement, and partnership channels. - Use data to identify growth opportunities and improve campaign efficiency. - Prepare dashboards and reports for leadership. Collaboration - Work closely with Product, Sales, and Compliance teams to ensure alignment with regulatory norms. - Coordinate with agencies and vendors for campaign execution. Requirements 4–10 years of experience in growth marketing, preferably in broking. - Strong understanding of digital marketing channels and financial customer acquisition. - Experience in managing partnerships and running multi digital channels. - Proficiency in analytics tools (Google Analytics, CRM, marketing automation). - Excellent negotiation and relationship management skills.

Preferred Skills - Knowledge of SEBI regulations and broking industry compliance. - Familiarity with digital marketing tools and financial ecosystems. - Ability to thrive in a fast-paced, target-driven environment.