Adwords Optimization Analyst

Adwords Optimization Analyst Location- Hyderabad (Hybrid mode) Experience- 2-4 years Skillset- Google Ads, Google Ads optimisation, Campaign Management, Keyword research

Please share your cv- ritika.j@aptita.com

Responsibilities

Assist in the monitoring and optimization of keywords, bids, account daily and monthly budget caps, impression share, quality score and other important account metrics/ KPIs. ● Manage and maintain updates for large keyword lists. ● Provide creative copy suggestions and graphical ad templates. ● Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. ● Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives. ● Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. ● Keep pace with search engine and PPC industry trends and developments. ● Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals. ● Monitor and evaluate search results and search performance across the major search channels. ● Communication to team and management on project development, timelines, and results. ● Work closely with the other team members to meet client goals.