Performance Marketing Manager

We are seeking a dynamic and result-driven Brand Manager - Performance Marketing who can

lead brand-building initiatives while driving measurable performance outcomes. This role

requires a strong blend of creative brand strategy and analytical performance marketing

expertise to build awareness, scale acquisition, and maximize ROI.

Key Responsibilities:

• Develop and execute integrated brand strategies that align with business objectives.

• Own end-to-end performance marketing campaigns across digital channels (Google Ads,

Meta, LinkedIn, etc.).

• Drive customer acquisition, retention, and engagement through data-driven strategies.

• Collaborate with product, design, and content teams to deliver impactful campaigns.

• Monitor and analyze performance metrics to optimize campaign effectiveness and ROI.

• Identify new growth opportunities, trends, and platforms to scale marketing impact.

• Manage budgets, track spends, and ensure cost efficiency in campaigns.

• Build and maintain a consistent brand voice across all touchpoints.

Requirements:

• Bachelor’s/Master’s degree in Marketing, Business, or related field.

• 4-6 years of experience in brand management and performance marketing.

• Strong expertise in digital ad platforms (Google, Meta, LinkedIn).

• Proven track record in developing brand strategies and executing performance

campaigns.

• Excellent analytical skills with ability to translate data into actionable insights.

• Strong communication, creativity, and project management skills.

• Fintech experience is a plus.

What We Offer:

• Opportunity to shape and grow a fintech brand in a fast-paced environment.

• Collaborative and innovation-driven culture.

• Competitive salary and growth opportunities.